Coye Cheshire & Andrew Fiore June 2, 2015 // Computer-Mediated Communication Quantitative analysis of CMC (and some qualitative, too)

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6/2/2015Computer-Mediated Communication — Cheshire & Fiore3 Setting up a spam filter

6/2/2015Computer-Mediated Communication — Cheshire & Fiore4 Apple Mail

6/2/2015Computer-Mediated Communication — Cheshire & Fiore5 GMail

6/2/2015Computer-Mediated Communication — Cheshire & Fiore6 G. Venolia

6/2/2015Computer-Mediated Communication — Cheshire & Fiore7 Fiore & Smith 2001

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6/2/2015Computer-Mediated Communication — Cheshire & Fiore9 as a habitat “…I don’t want to file that yet, because it’s active … there are things that are happening as a result of that. It’s easier for me to find it. So I want to keep in my “in” box, keep it current.” — participant from Whittaker & Sidner

6/2/2015Computer-Mediated Communication — Cheshire & Fiore10 as a habitat “[ ] is the best that’s ever happened for covering your ass … because while the guy’s on the phone, he says, well, I sent that to you a week and a half ago, and you think, shit, I never saw that. But you say, ‘really? Yeah, oh yeah, I remember reading that,’ as you’re reading it.” — participant from Whittaker & Sidner

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6/2/2015Computer-Mediated Communication — Cheshire & Fiore12 Online dating

6/2/2015Computer-Mediated Communication — Cheshire & Fiore13 Ah, love…

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6/2/2015Computer-Mediated Communication — Cheshire & Fiore18 WomenMen Widowed Separated Divorced Married In a relationship Never married (Invalid) Prefer not to answer

6/2/2015Computer-Mediated Communication — Cheshire & Fiore19 WomenMen Widowed Separated Divorced Married In a relationship Never married (Invalid) Prefer not to answer

6/2/2015Computer-Mediated Communication — Cheshire & Fiore20 Do you want children?  Does not want children  Wants children  Undecided  Prefer not to answer Educational level?  High school  Some college  College graduate  Some post-college  Masters  Doctorate  Graduate degree  Prefer not to answer

6/2/2015Computer-Mediated Communication — Cheshire & Fiore21 Do you want children?  Does not want children (24%)  Wants children (25%)  Undecided (22%)  Prefer not to answer (30%) Educational level?  High school (15%)  Some college (37%)  College graduate (23%)  Some post-college (4%)  Masters (0%)  Doctorate (0%)  Graduate degree (7%)  Prefer not to answer (13%)

6/2/2015Computer-Mediated Communication — Cheshire & Fiore22 Build%M%FExpected % same Petite 0110 * 0.11 = 0% Slender * 0.13 = 1% Average * 0.36 = 13% Athletic * 0.09 = 3% Few extra lbs * 0.10 = 1% Full figured * 0.08 = 0% Proportional * 0.05 = 0% Body builder * 0 = 0% Tall + lanky * 0 = 0% Prefer n.t.a * 0.08 = 1% 19%

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6/2/2015Computer-Mediated Communication — Cheshire & Fiore24 Synthesis

6/2/2015Computer-Mediated Communication — Cheshire & Fiore25 Choosing Quantitative and Qualitative Approaches and Understanding Inductive and Deductive Research

6/2/2015Computer-Mediated Communication — Cheshire & Fiore26 How versus Why “How do you write a paper?” “How do you use your computer?” “Why do you write a paper?” “Why do you use your computer?”

6/2/2015Computer-Mediated Communication — Cheshire & Fiore27 Which Methodological Approach is Appropriate? Depends on the Nature of the Research Problem and Question.  “Understanding a concept because there is little or no existing research on the topic”  “Identifying various factors which influence a specific outcome”  “Develop an understanding of a concept (or concepts) and be able to generalize findings to the larger population”

6/2/2015Computer-Mediated Communication — Cheshire & Fiore28 Knowledge Claims Strategies of Inquiry Methods Qualitative Quantitative Mixed Methods Questions Data collection Data analysis Elements of Inquiry Approaches to Research Design Process Adapted from (Creswell 2003)

6/2/2015Computer-Mediated Communication — Cheshire & Fiore29 Inductive Logic of Research in Qualitative Studies Generalizations are made, or Theories to Past Experience And Literature Researcher Looks for Broad Patterns, Generalizations, or Theories from Themes or Categories Researcher Analyzes Data to Form Themes Or Categories Researcher Asks Open-Ended Questions of Participants Or Records Field Notes Researcher Gathers Information

6/2/2015Computer-Mediated Communication — Cheshire & Fiore30 The Deductive Approach in Typical Quantitative Research Researcher Tests or Verifies a Theory Researcher Tests Hypotheses or Research Questions From the Theory Researcher Defines and Operationalizes Variables Derived from the Theory Researcher Measures or Observes Variables Using an Instrument to Obtain Scores

6/2/2015Computer-Mediated Communication — Cheshire & Fiore31 This week… Prof. Judith Donath Sociable Media Group MIT Media Lab Tomorrow:Distinguished Lecture 4 p.m., 202 South Hall Thursday:Speaking in class 12:30 p.m., right here