to be in, or to be out? Stefano Moro City of Turin

type  Social network founder & CEO  Mark Zuckerberg birthday  february 4, 2004 headquarters  Palo Alto & Dublin employees  more than 900 users  more than 300 millions website  data sheet

Blog Chat Picture sharing Messaging Search Mobile Networks Social bookmarking features Applications Games Events Video sharing Microblog Social tagging Pages Groups

Friend  person who has joined a profile, usually by invitation Profile  displays user's personal information and their interactions with friends Group  site on FB created by bands, companies and other organizations to promote activities Page  similar to a Group, but not related to individuals. A site on FB intended for businesses, brands and entities in general glossary

Application  game or utility that users can add to their profiles, pages and groups Fan  who has joined a page Member  who has joined a group Status  micro-blogging feature which allows users to inform their friends of their current thoughts Wall  a space inside a FB profile where every friend can post messages for all to see

to be in‏ participation friends community share bookmarking information user centered communication upload social events news mash-up appointments

my pictures what I’m doing now my friends my music comments favourite pages next events

I’m here here are my pictures these are my friends this is my political party this is my favourite music these are places where I go this is what I think this is my little son this is what I’m doing

it looks interesting

but…

are you sure this is what you want?

I’m drunk, how can I work tomorrow??!!

or this…

or to be out? privacy keyhole private matters emotions personal information risk big brother i dentity theft danger children voyeurism false friends

What does it mean to share your children pictures to 450 people on FB?

What does it mean to write every time what are you thinking about?

What does it mean to write every day where you’ll spend the night?

Sharing what? data information emotions

we share

explicit

and implicit

information

about us

and our world

(sometimes)

without noticing!

are we ready to control this information and emotions exchange?

and Public Administration

Berlin  Dresden  Dusseldorf  Dublin  Bologna  Florence  Turin  Lisbon  Edinburgh  Cities on FB samples

information press release meteo polling pictures/videos webcam RSS applications daily blogging comments

Web 2.0 & PA interaction return channel participation new technology but also cultural changing

single channel relevance is relative

it's important

a multichannel presence

of the Cities

also in community

not used

to an “institutional” presence

and Facebook is “only” a channel

bidirectional and multidirectional

very “crawded” today

where City presence may have a meaning

but

with the ability to look “beyond”

thank you