Chron.com 1 Blogging: Just the beginning Everything changes when you make readers leaders Dean Betz, online news editor.

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Presentation transcript:

chron.com 1 Blogging: Just the beginning Everything changes when you make readers leaders Dean Betz, online news editor

2 chron.com Blogging: Just the beginning Blogs  Engaging our writers – and our Web site – more with readers

3 chron.com Blogging: Just the beginning Blogs  Engaging our writers – and our Web site – more with readers  Providing more perspective on topics than we could with our own staff alone

4 chron.com Blogging: Just the beginning Blogs  Engaging our writers – and our Web site – more with readers  Providing more perspective on topics than we could with our own staff alone  Changing the way we cover news – for the better

5 chron.com Blogging: Just the beginning Blogs  Engaging our writers – and our Web site – more with readers  Providing more perspective on topics than we could with our own staff alone  Changing the way we cover news – for the better  The future? It's not about us. It's about the readers

6 chron.com Blogging: Just the beginning The staff

7 chron.com Blogging: Just the beginning The staff  Blogging by reporters and editors

8 chron.com Blogging: Just the beginning The staff  Blogging by reporters and editors  Still the newspaper’s voice

9 chron.com Blogging: Just the beginning The staff  Blogging by reporters and editors  Still the newspaper’s voice  First steps at building a relationship with the readers through comments and feedback

10 chron.com Blogging: Just the beginning MeMo

11 chron.com Blogging: Just the beginning MeMo  Started as a daily commentary on popular culture for staff

12 chron.com Blogging: Just the beginning MeMo  Started as a daily commentary on popular culture for staff  Now one of site’s most popular blogs, earned honors (including an EPpy) for its clever, oblique angle.

13 chron.com Blogging: Just the beginning Mama Drama

14 chron.com Blogging: Just the beginning Mama Drama  Early step at giving community a voice

15 chron.com Blogging: Just the beginning Mama Drama  Early step at giving community a voice  Launched early 2006

16 chron.com Blogging: Just the beginning Mama Drama  Early step at giving community a voice  Launched early 2006  Original videos, great comment- conversation

17 chron.com Blogging: Just the beginning Hurricane Rita

18 chron.com Blogging: Just the beginning Hurricane Rita  Real-time reporting of storm’s approach, massive evacuation

19 chron.com Blogging: Just the beginning Hurricane Rita  Real-time reporting of storm’s approach, massive evacuation  Readers connect, share experiences in comments

20 chron.com Blogging: Just the beginning The Road Home

21 chron.com Blogging: Just the beginning The Road Home  Readers’ report on evacuation via phone, , text

22 chron.com Blogging: Just the beginning The Road Home  Readers’ report on evacuation via phone, , text  Share tips on gas, supplies, highway congestion

23 chron.com Blogging: Just the beginning The Road Home  Readers’ report on evacuation via phone, , text  Share tips on gas, supplies, highway congestion  ‘Networked journalism’ on a simple scale

24 chron.com Blogging: Just the beginning Best blogs

25 chron.com Blogging: Just the beginning Best blogs  "Number One … the Houston Chronicle. By a mile"  Relationship with readers: “Alternately inform, and be informed by them”

26 chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation

27 chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency

28 chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency  Quality of writing, thinking and linking

29 chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency  Quality of writing, thinking and linking  Voice

30 chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency  Quality of writing, thinking and linking  Voice  Comments, reader participation

31 chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency  Quality of writing, thinking and linking  Voice  Comments, reader participation  Range, originality

32 chron.com Blogging: Just the beginning Changing reporting

33 chron.com Blogging: Just the beginning Changing reporting  Reporters blogged Enron trial live

34 chron.com Blogging: Just the beginning Changing reporting  Reporters blogged Enron trial live  Readers added depth via comments

35 chron.com Blogging: Just the beginning Changing reporting  Reporters blogged Enron trial live  Readers added depth via comments  Back-and-forth grew into “Ask Mary”

36 chron.com Blogging: Just the beginning Readers add breadth

37 chron.com Blogging: Just the beginning Readers add breadth  … from pets

38 chron.com Blogging: Just the beginning Readers add breadth  … to guns

39 chron.com Blogging: Just the beginning Readers add breadth  … to gadgets

40 chron.com Blogging: Just the beginning Readers add breadth  … to faith

41 chron.com Blogging: Just the beginning It’s not about us

42 chron.com Blogging: Just the beginning It’s not about us  It’s about the network

43 chron.com Blogging: Just the beginning It’s not about us  It’s about the network  Tools for people to tell their own stories

44 chron.com Blogging: Just the beginning It’s not about us  It’s about the network  Tools for people to tell their own stories  Make groups

45 chron.com Blogging: Just the beginning It’s not about us  It’s about the network  Tools for people to tell their own stories  Make groups  Drive the news