A centre of expertise in digital information managementwww.ukoln.ac.uk IWMW 2007: Next Steps for the Web Management Community Day 2 (Afternoon): A Viral.

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A centre of expertise in digital information managementwww.ukoln.ac.uk IWMW 2007: Next Steps for the Web Management Community Day 2 (Afternoon): A Viral Marketing Vision Chair ( ): Patrick Lauke University of Salford UKOLN is supported by: This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence (but note caveat) Plenary Talks

A centre of expertise in digital information managementwww.ukoln.ac.uk 2 This Afternoon’s Talks A Viral Marketing Vision Plenary 7: Marketing Man takes off his Tie: Customers, Communities and Communication by Peter Reader, University of Bath ( ) Plenary 8: Social Participation in Student Recruitment by Paul Boag, Headscape ( )

A centre of expertise in digital information managementwww.ukoln.ac.uk 3 Before You Go Evening Social Free time Coaches depart to National Railway Museum Drinks Reception at NRM till lateFree time for meals, pub, etc. Evening Social Free time Coaches depart to National Railway Museum Drinks Reception at NRM till lateFree time for meals, pub, etc. Coffee: Vanbrugh Dining Room Parallel Sessions: From Ensure you know where your session is!