Whispering To Be Heard The Art and Science of Buzz Marketing Tour Guide Joseph Carrabis CRO and Founder The NextStage Companies

A Little About Your Tour Guide "...programmable device..." and "...how a person is thinking." NextStage Receives First Patent Websites Marketing Social Media Best Practices (50%+) Media Planning and Buying Word of Mouth Video Paid Search Routinely provide 37%+ ROI

A Little About The Tour

First Stop

Lose that Wisdom-Knowledge- Information thing, did ya?

Yes, You Can Predict Viral Marketing How many individuals does the campaign need to start with (seed)? How fast will the campaign spread (propagation factor)? How will the campaign spread (vectors)? How large a group is required to sustain the propagation (viral burden)? What is the campaign's goal (maintenance factor)? How large a group is required to sustain the campaign once the goal is achieved (threshold point)? At what point is the campaign too successful (saturation point)?

3 Rules for Creating Buzz Do you want a mobile or static audience to get a message out quickly? (trick question warning) Start with a general message Change the message every X hours or Y miles

Wisdom-Knowledge-Information

Second Stop

What Are We Searching For? 1.Truth – I don’t have to agree, I have to believe 2.Meaning – Explain it so I can understand it 3.Wisdom – I won’t have to work as hard to survive

Third Stop

Define “Social Media”

Spreading the Message

Control Your Hive 1.You control the message – upper limit on how far your message will travel and number of people that will engage with your message 2.You don’t control the message – no limits, also innovation and learning.

SmartMob is… 1.Immediate 2.Specific 3.Targeted 4.Rewarded

Last Stop

How Do You Herd Cats? Bloggers, influence and your brand Controlling a brand conversation Mr. Engineer? Facebook is on line 1

Get a Well-Trained Mouse

Summary Wisdom-Knowledge-Information Simple-Simple-Simple is the new Location-Location-Location Control the conversation overtly or covertly, but control it you must Keep them focused but not on you

Thank you Are there any answers I can question?

Whispering To Be Heard The Art and Science of Buzz Marketing Tour Guide Joseph Carrabis CRO and Founder The NextStage Companies