Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.

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Presentation transcript:

Is Social Media a Fad? Social Media Revolution

Social Media Presence It’s important to be participating in social media. But, participating does not mean you are being effective.

Why Do Companies Engage in Social Media? Their competition is already engaged To get the word out To advertise To conduct market research To engage clients All of the above are valid goals for social media but beginning in social media should start with a singular focus…

To Drive Business to Your Web Site.

Set Goals Will social media be used as the primary communication tool? What information will you try to “push” using social media? How will social media reinforce the overall message?

Tools

Twitter “What are you doing?” Great for getting short messages out to a large group. “Follow” people to receive their updates. 140 words or less

Twitter

Facebook Profiles - personal Fan Page - businesses, organizations

Facebook

Post videos, photos, links Create events for meetings, conferences Tagging opinion leaders and the organization creates cross-promotion

Facebook

How the Washington Wizards use Facebook 1. Connect & communicate with fans

How the Washington Wizards use Facebook 2. Promote Events and Ticket Sales

How the Washington Wizards use Facebook 3. Drive fans to Wizards website

YouTube Education Customer videos Media distribution Pro-active communications

5 Steps to Develop Your Social Media Plan Listen Prepare Engage Go Off-line Measure

1. Listen Who is already talking about your organization? –Search Google, YouTube, Facebook for your organization or key terms.

2. Prepare Find the People Set Rules of Engagement –Many companies have developed policies and guidelines to guide the conversation Define Your Strategy

3. Engage Leave comments. Build your fan page. Consider when your target audience is online (students = at night) Develop a social media calendar

4. Go Offline Face-to-face interaction is important. Advertise offline to drive traffic to your social media.

5. Measure Measuring ROI is difficult. Did we learn something about our customers? Did our customers learn something about us? Were we able to engage our customers?

Follow DECA and the Wizards facebook.com/decainc twitter.com/decainc twitter.com/washwizards youtube.com/decainc