// // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010.

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Presentation transcript:

// // TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

// // TM Social Network Ad Spending expected to increase over the next few years Online ad spend expected to increase from 8.7% of total media spend in 2008 to 15.2% in 2013 While eMarketer expects that Social Media Ad Spending will increase at a similar rate to the total online ad spending market, Involver expected it to increase at a more rapid pace, resulting in a >$2B market in 2012 Source: eMarketer, Forrester, Team Analysis

// // TM

// // TM

// // TM “engagement, audience targeting, sharing and branding potential, and reach.”

// // TM Social Media Objectives 92% of customers have not even begun using social media yet! We are at the tip of the iceberg! Acquisition Engagement Monetization 92% of customers7% of customers 1% of customers

// // TM direct marketing channel to an opt-in subscriber base and their friends.

// // TM Involver enables brands to build, monitor and measure customized Facebook Pages.

// // TM The First Complete Marketing Suite for All Premium Accounts include: Fan Re-Engagement Engaging applications Enterprise-grade reliability Premium branding options Comprehensive analytics Automatic content publishing Dedicated account manager Viral Syndication Premium marketing services From setup to engagement to syndication, Involver does all of the heavy lifting for you.

// // TM Involver Fan Page Applications: A growing suite of brandable and engaging applications. More than 20 applications ready made for Facebook Pages

// // TM Us Weekly Facebook Page in 2008:

// // TM Facebook Pages: The Past April 2009

// // TM - 2,700 fans -No fan interactions -

// // TM News

// // TM Video Gallery

// // TM Twitter

// // TM Involver Fan Page Applications A new solution for brand marketing on Facebook May 2009

// // TM - 260,000 fans - 30,000 fan interactions/week After 150 days:

// // TM What can we learn from Us Weekly?

// // TM massive direct marketing potential using Facebook Pages.

// // TM Don’t advertise to your audience. Give your fans tools to tell their friends about you.

// // TM Get started: Find me on More info on Involver: