Mobile Employee Communication 5 things you need to take on-board Peter Agertoft 31 August 2010
Today Prompt and provoke Share experience and ideas Discussion
What’s the connection? Korea Exchange Bank and Novartis
Right now! Expectation from employees and employer – mobiles are going to play a key role in our working life
Right now! 45% of our waking hours engaged in media activities (uk ofcom 2010) Gen Y – 58% of their media and communications time is on a computer, mobile phone, or other handheld device – They check out your technology befor e deciding to come and work for you
Return to Shareholders 47 % Communication ROI report 2009/10
$130 $116 $83 What’s $100 invested in 2004 worth now! Communication ROI report 2009/10
A modern history
Global distribution of mobiles
Convergence
Sharepoint 2010 in the driving seat
Two features…… As mobile devices become more and more PC like…. –No matter what you view from it looks good –Blogs become easier to create, view and contribute to
So what does that mean for employee communicators?
Key to success Cultural rather than technological Leadership who want to engage employees in real and tangible business issues Don’t over regulate
Update your strategy
Questions to get you started What do we know about mobile technology? Where are the gaps? How do we learn? How do we organise ourselves to exploit mobile technology? What standards do we need? What blogging policy do we need? What mobile technology can we use? What are the benefits? What ROI? How do we get the budget? Technology and processes Standards Communication team skills and knowledge Communication Team structure
Recent examples Global mobile –Developing interactive mobile news service for sales people Global bank –Development of interactive knowledge sharing section of new intranet - accessed via PC and mobile Global logistics –Truck safety and performance management
Conclusions Mobile technology creating major tipping point in employee communications Employees expect you to have it Top performing companies adopting more quickly Sharepoint 2010 setting the pace in large scale companies Employee communication strategies need to catch up
Enjoy the ride!!
Thank you and stay in touch Peter Agertoft m: