© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Mumbai Conference 21–22 October 2010 Exhibition 21–23 October 2010 iNeevM - The Next Generation Media Platform

© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Page 2 Global Trends in Digital Media  Broadband-based Online Catch-up TV  Growing popularity in the US & UK  Providers setting up for global expansion  Social Media  Expanding from Lifestyle Invasion to providing Lifestyle Aids  Nature of PR campaigns has changed making larger brands more vulnerable  Need for Social Media & Cloud Preservation  Monetization Models  Ads remain key revenue generator  Movement towards paid content still uncertain  Elegant, Innovative & Non-intrusive advertisement models will be key to user engagement & monetization

© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Page 3 Siemens and Media | Our Portfolio Business Systems Facility Design and Build Digital Production Digital Library Enterprise Architecture Market Strategy Broadcast Management Systems Broadband Media Platform Social Media Platform Digital Distribution iNeevM Media Platform

© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Page 4 iNeevM – The Next Generation Media Platform iNeevM is a framework to manage and deliver high quality digital and rich media content with various collaboration and advertisement management features Siemens is continuing to invest in creating solutions for future media Initiatives for future media framework

© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Page 5 iNeevM – Key Features  Local, Remote and Live Ingest  Automated Transcoding of the content into low res  Frame Accurate annotation for stored content and Live in-coming content  Content discovery - Easy search and retrieval based on categories  Review, enabling potential users to check content quickly and efficiently.  On Demand - Personalized videos either stream or download  Catch-up TV  Advertisement management  Workflow based approval of the content prior to publishing online.  Online collaboration - Comments, rating and feedback features  UGC (User Generated Content) management

© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Page 6 iNeevM - Industry specific implementations Integration Services Content Services Video Platform iNeevM iNeevM Blogs Forums Search Collaboration Editing Ingest DRM Content Packaging Geo IP Delivery CRMBillingAnalytics Learning mgmt Advertisement mgmt Broadcasting Education Publication Digital Library CMS

© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Page 7 Catch-up TV Video on demand Promotional Activities Video Content discovery Advertising management Video in video Overlays Synchronised banners Analytics & Reporting Social Media Java/J2EE, Microsoft & COTS based solution : SharePoint Portal Alfresco Content management system RESTful based web services Siemens iNeevM enables broadcasters to deliver high quality digital content and engage & retain customers with various collaboration & advertisement management features. Business Problem Solution Disparate business problems consolidated into single solution iNeevM for Broadcasters

© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Page 8 iNeevM solution for School Education Siemens proposed solution for parent and teacher to collaborate  Continuous round the year Review / Tracking of students.  Integrated with learning management system to aid teacher in preparing and assigning content  Social Media / Web 2.0 features Overview:  Teacher view Comments on formative assessment, attendance, progress for each student Collaborate with parents – personalized review Manage digital content Manage assignments Integrate with LMS  Parent view View formative assessment, teacher comments & collaborate with teacher Collaborate with other parents This solution provides collaboration between parents and teacher which helps in continuous round the year tracking and review of the student performance

© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Page 9 iNeevM solution for Higher Education & Institutes  Videos for on-Campus teaching and learning Increase student retention and engagement Support diverse learning styles Streamline in course creations  Videos for Distance Education [Off-Campus] Reduce cost of class delivery Enable interactive assignments and build community  Videos for libraries Enable discovery, use and display of legacy media Streamline video authoring and distribution  Videos for Marketing, Admission and Alumni Enable deeper engagement in prospective students and alumni Communicate School branding and messaging more effectively Enable sharing and collaboration across broader community

© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Page 10 Platform Agile integration platform Monetization  Monetize value of existing content & new content sources  Internationalization of content  Targeted & context sensitive ads  Access to new revenue sources:  online advertising, subscription & pay-per-view models Industry segment focus  Shorter time to market  Reusable design / architecture  Multi platform content creation, management & distribution  SOA based reusable components  Streamline content & production driven process  Interoperable  Flexible base framework which an be customized to Industry needs  Integrated with business needs Key benefits iNeevM Management Distribution Creation

© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Page 11 Any Questions? Contact Siemens IT Solutions and Services Pvt. Ltd. Moinuddin Ahmed Communication, Media & Technology Vertical

© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Page 12 Thank you