Evaluation in Digital Media Graphics Basic Concepts

Evaluation in Digital Media Graphics  Jobs Available in Digital Media Graphics:  Graphic Designers  Art Directors  Animators  Web Designers  Digital Image Processors

Evaluation in Digital Media Graphics  Graphic Designers:  Graphic design is a creative process in which a graphic is made to convey a certain message to a specific audience, usually involving a relationship between a designer and a client  The field is also referred to as Visual Communication or Communication Design  This field is achieved through a specialized education in order to foster creative development

Evaluation in Digital Media Graphics  Skills of a Graphic Designer:  Visual Arts  Using traditional media, photography, or computer generated art to implement in a design  Typography  Defined as the art, craft, and techniques of type design  Page Layout  The arrangement of elements on a page  Interface Design  Involves user interactivity in website design

Evaluation in Digital Media Graphics  Skills of a Graphic Designer:  Printmaking  Making artworks by printing on paper or other tangible materials or surfaces  Chromatics  How eyes interpret color and how to organize those colors to give the appropriate visual experience

Evaluation in Digital Media Graphics  Art Directors:  A director of interpretive art in advertising, publishing, film, television, the Web, and video games  Aids in the development of art pieces or a scene  Unifies the vision of team members into one solid product  Translate desired moods, messages, concepts, and underdeveloped ideas into imagery

Evaluation in Digital Media Graphics  Skills of an Art Director:  Leader  Organized  Ability to Conceptualize  Creative  Have technical knowledge of production  Responsible for overall look and functionality of product  Has final say in design and content of finished product

Evaluation in Digital Media Graphics  Animators:  Creates frames and key frames that make an illusion of movement (animation)  Frames and key frames are made up of images  When you play the frames and key frames consecutively, it will look like a movie  Can work in a variety of industries and have a variety of very specialized fields

Evaluation in Digital Media Graphics  Skills of an Animator (depending on specialty):  Ability to conceptualize  Creative  Stop motion  Clay animation, cutout animation, graphic animation, model animation, object animation, pixilation  Computer animation  2D animation (Flash, PowerPoint, SVG), 3D animation (motion capture, non-photorealistic rendering, skeletal animation, crowd simulation)  Cartoon animation

Evaluation in Digital Media Graphics  Web Designers:  Web designers are designers who specifically design websites for the Web  Web designers will incorporate their skills and knowledge in graphic design to create a finished product  Use of usability to create a finished product  Web designers can work in many different fields and have many different specialties to customize their careers

Evaluation in Digital Media Graphics  Skills of a Web Designer:  Ability to conceptualize  Creative  Knowledge of markup languages  HTML  XHTML  XML  Knowledge of style sheet languages  CSS  XSL

Evaluation in Digital Media Graphics  Skills of a Web Designer:  Knowledge of client-side scripting  JavaScript  Knowledge of server-side scripting  PHP  ASP  Knowledge of database technologies  MySQL  PostgreSQL

Evaluation in Digital Media Graphics  Skills of a Web Designer:  Knowledge of multimedia technologies  Flash  Silverlight

Evaluation in Digital Media Graphics  Data Image Processors:  The job of a digital image processor is to look over a graphic and edit the graphic accordingly for the product it is representing  Edits graphics as well as photographs and illustrations  Digital image processors sometimes act as liaisons between the graphic design team and the client

Evaluation in Digital Media Graphics  Skills of a Digital Image Processor:  Ability to conceptualize  Creative  Leader  Specialized technical knowledge needed to make changes on a graphic  Knowledge of photograph editing software and graphic editing software

Evaluation in Digital Media Graphics  Other Careers to Consider:  Creative Director  Illustrator  Developer  Photographer  Content Developer