1 Pertemuan 9 e-Bisnis dalam Industri Jasa Matakuliah: H0292 / E-Business Tahun: 2005 Versi: v0 / Revisi 1

2 Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menunjukkan studi kasus e-bisnis pada Industri jasa

3 Outline Materi Jasa Perjalanan dan turisme CyberBanking dan Keuangan Personal Bursa Kerja Online Saham Online Lelang Online

4 Services Provided Information and booking of airlines, hotels, cars, and even golf courses Fare comparisons 360 degree video tours of top destinations Electronic Travel magazine Tips provided by people that experienced certain situations (like a visa problem) Pictures of major attractions Providing maps Information about entertainment and ticket purchasing (such as Converting 200 currencies Jasa Perjalanan dan turisme

5 Worldwide business and places locator to intermediary Chat rooms and bulletin boards Major international news Weather watch Experts’ options Shopping for travel accessories and books Special interest vacations Current status of flights (real time) Fare tracker (free alerts on low fares) Bed and breakfast recommendations Restaurant reviews Special discount information Frequent flier deals Travel news Driving directions in the US 5 © Prentice Hall, 2000 Jasa Perjalanan dan turisme

6 Benefits and Limitations Limitations –Not all people use the Internet –It may take a long time to find what you want –People are still reluctant to provide credit card numbers Benefits –Free information is tremendous –Free information is accessible anytime –Substantial discounts Jasa Perjalanan dan turisme

7 Implementation Issues in Banking and Online Trading CyberBanking dan Keuangan Personal Encrypted SSL Session & Digital Certificate Verification Initiated External Firewall B of A Web Server Internal Firewall B of A Application Server Bank of America Security System Logon Screen User ID User Password B of A Web Site Customer’s Computer –Securing Financial Transactions Application Case: Security at NationsBank

8 Bursa Kerja Job markets Job seekers Job offerers Recruiting firms Government agencies and institutions Keuntungan dan keterbatasan dari e-jobs

9 Trading Stocks Online Costs between $7 and $20 per transaction (Vs. $30 - $100 in traditional brokerage) No waiting on busy telephone lines No oral communication, less chance for errors Place orders from anywhere, any time, day or night No biased broker to push you Considerable amount of free information

10 Lelang Online Used when the conventional marketing channels are ineffective or inefficient Offer trading opportunities for both buyers and sellers which are not available in the conventional channels Internet provides much cheaper infrastructure with many more involved sellers and buyers Individual consumers and corporations alike can participate in this rapidly growing and very convenient form of electronic commerce

11 Tugas / Evaluasi Cari beberapa layanan lainnya yang diberikan secara online pada industri jasa