BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Benchmarking the student experience Kevin Brett International Graduate Insight Group (i-graduate) Skills Innovation 2020

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Our Experience Introduction to i-graduate i-graduate’s primary mission is to assist international educators to plan, understand, adapt and to accurately measure the opinions, expectations and experience of those students who will determine the future success of institutions. We achieve this by conducting large scale studies examining the student experience throughout the student life cycle and gathering feedback from all stakeholders in education. Skills Innovation 2020

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 Issues, Risks, Themes for the Emerging Global Model Establishing and maintaining diverse student population with high English language skills 1.Manage and maintain reputation and brand. What is Australian TAFE known for? 2.How many international students does an Institute want and in which fields/ levels of study? 3.Maintain competitive prices (Oil price - air travel, carbon tax) 4. Demographics - Competition for the best and brightest talent and systems: student recruitment or adaptation of systems? 5.Transnational profile: (VTE) partnerships; offshore presence; pipelines. JVs; public –private partnerships.

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 Issues, Risks, Themes for the Emerging Global Model 6. Establishing alumni relationships. Close out processes for students. Pathways to universities, other agencies. 7.Immigration planning for local professional skill shortages 8. Regional collaboration in services, branding and reputation management 9.Careers support; local and international industry placements and internships 10. Wireless internet on campus, mobile technologies, social media to support word of mouth marketing. Also green campus authenticity. What is the students’ perception and experience?

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington What is the ISB? The International Student Barometer A student satisfaction survey The largest study on the international student experience (9 countries, 350,000+ international students, 150 education providers) Confidential for both respondents and providers A valuable tool in managing the international student experience and the international reputation of education providers A unique tool for benchmarking the performance of your institution against key rivals The ISB is NOT Used in global league/ranking tables An opportunity for your competitors or government to monitor your performance Skills Innovation 2020

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Introduction to i-graduate Since 2005 i-graduate has undertaken research for over 150 education providers worked with education providers in 9 countries The countries in which providers have adopted the ISB are: United Kingdom USA Netherlands New Zealand South Africa Context Australia Ireland Belgium Germany Skills Innovation 2020

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington International Language Barometer has run in 12 languages Languages: Skills Innovation 2020 Overview of the first International Language Barometer English Chinese (simplified) Chinese (traditional) Thai Russian German French Korean Arabic Japanese Spanish Portuguese

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Con Skills Innovation 2020 tents Response Choice of destination Application Plans for the future Recommendation Conclusion Copyright © IGI Services 2008 Arrival Learning Living Support University Experience Pre- Arrival ISB Australia 2008

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 What the International Student Barometer covers Background/demographics Nationality Level of English prior to commencing course Course type Visa type Accommodation type Length of course Source of funding Location prior to commencing course

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 What the International Student Barometer covers Background/demographics Nationality Level of English prior to commencing course Course type Visa type Accommodation type Length of course Source of funding Location prior to commencing course

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 What the International Language Barometer covers Background/demographics Nationality Level of English prior to commencing course Course type Visa type Accommodation type Length of course Source of funding Location prior to commencing course

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 What the International Student Barometer covers Background/demographics Nationality Level of English prior to commencing course Course type Visa type Accommodation type Length of course Source of funding Location prior to commencing course

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 Decision making First choice country Other countries considered / applied to Why this country over others considered What is important when choosing a school What influenced the choice of school First choice school Why this school over others considered Application Application method Satisfaction with agent What the International Barometer covers

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 Decision making First choice country Other countries considered / applied to Why this country over others considered What is important when choosing a school What influenced the choice of school First choice school Why this school over others considered Application Application method Satisfaction with agent What the International Student Barometer covers

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 Decision making First choice country Other countries considered / applied to Why this country over others considered What is important when choosing a school What influenced the choice of school First choice school Why this school over others considered Application Application method Satisfaction with agent What the International Student Barometer covers

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 Student Experience Arrival meeting people, getting administration sorted, understanding Learning Teachers, courses, activities, resources, facilities Living cost, meeting people, accommodation, safety Support advice and guidance Recommendation Would your students recommend your school to others Plans After Course What the International Student Barometer covers

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 Student Experience Arrival meeting people, getting administration sorted, understanding Learning Teachers, courses, activities, resources, facilities Living cost, meeting people, accommodation, safety Support advice and guidance Recommendation Would your students recommend your school to others Plans After Course What the International Student Barometer covers

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 Student Experience Arrival meeting people, getting administration sorted, understanding Learning Teachers, courses, activities, resources, facilities Living cost, meeting people, accommodation, safety Support advice and guidance Recommendation Would your students recommend your school to others Plans After Course What the International Student Barometer covers

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Learning Tribes: An alternative analysis of the international cohort International Graduate Insight Group (i-graduate) Skills Innovation 2020

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Data from the International Student Barometer indicates that we need to think and work beyond the comfortable intellectual confines of nations and nationalities; not all Indian students think in the same way! 25,000 responses from Asian students to ISB Autumn Wave 2006 Two-step cluster analysis to characterise subgroups within the Asian international student population by motivation, behaviour, influence and ambition Five clearly defined clusters emerged; identifiable as Asia’s Learning Tribes™: ‘Surfers’‘Seekers’‘Gekkos’‘Bonos’‘Kids’ Introducing the Tribes Copyright © IGI Services 2008

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Introducing Asia’s Learning Tribes™ ‘Surfers’ Tend to be focused on life experiences, having fun and developing themselves as a person with less of an interest in making money ‘Seekers’ Study to get a good job and earn money, and are less keen on making a difference or being noticed ‘Gekkos’ Focus on money, status and recognition; personal life is seen as less important ‘Bonos’ Want to change the world and be recognised as making a difference, with less interest in job security or making money ‘Kids’ Unfocused enthusiasm with indiscriminate ambition - recognition, money, personal development all seen as important Copyright © IGI Services 2008 Skills Innovation 2020

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington DECISION FACTORS - difference from TotalSurfersSeekersGekkosBonosKids Personal safety Teaching quality Research quality Course length Cost of study University scholarship/ bursary Social life Work opportunities Reputation Recommendation Location Friends here Social atmosphere DECISION FACTORS – mean scoresSurfersSeekersGekkosBonosKidsTotal Personal safety Teaching quality Research quality Course length Cost of study University scholarship/ bursary Social life Work opportunities Reputation Recommendation Location Friends here Social atmosphere average mean score The ‘Kid effect?’ Methodology

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington SHU Learning Tribe composition Copyright © IGI Services 2008 Skills Innovation 2020

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Recommendation India Base ISB India n= = actively discourage, 5 = actively encourage

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Benchmarking the student experience National snapshots International Graduate Insight Group (i-graduate) Skills Innovation 2020

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Learning Overall learning satisfaction: mean score – by country Countries with 20 responses or more included

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Living Overall living satisfaction: mean score – by country Countries with 20 responses or more included

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Support services Overall support services satisfaction: mean score – by country Countries with 20 responses or more included

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Benchmarking the student experience: the process International Graduate Insight Group (i-graduate) Skills Innovation 2020

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Semi-standardised online questionnaire format, adapted and customised for each partner institution alert sent to students who click a hyperlink to access the questionnaire i-graduate Research Team manage and monitor all data collection and analysis Confidential reporting Benchmarked data How does the ISB work? Skills Innovation 2020

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington =3.2 5 Very unimportantunimportantimportant Very important Personal safety and security  Very unimportantunimportantimportant Very important Personal safety and security  Very unimportantunimportantimportant Very important Personal safety and security  Very unimportantunimportantimportant Very important Personal safety and security  Very unimportantunimportantimportant Very important Personal safety and security  Personal safety Student A4 Student B3 Student C4 Student D2 Student E3 A B C D E Students Answer the Question Data Collection Calculations The Results The Four Point Scale Many of the Questions in the ISB survey are asked on a four point scale. The Answers to each question are averaged to obtain one value that you will see in our presentation. Here is an example of the process: Number who answered the question

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington How does the ISB work? Survey developed Review survey Online survey built Translation Survey launched ( sent to students) Response monitored/ Reminders sent Data cleaned & collated Report prepared Week 1 Week 15

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 Deliverables PDF Slide presentation of national results, results compared for your country against a global benchmark Institutes with sufficient results (generally 30 unique respondents) will also receive individual results compared against a national and international benchmark Additional reporting and analysis on request i-graduate will work with institutes to identify areas for improvements and develop action plans to assist individual institutes and membership groups to ensure a minimum level of service for students What the International Student Barometer for TAFE would include

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 Getting your Institute involved Suggested option for the Australian TAFE sector TAFE Directors Australia and related bodies take the lead Centralised funding (government, match funding with institutes) Standardised survey instrument for the sector Standardised deliverables (national / state report benchmarked against global index and institution summary results where response base allows Centralised communications (i-graduate liaison with institutes facilitated through peak body/ies)

BeijingJohannesburgLondonRotterdamShanghaiSydneyTokyoWashington Skills Innovation 2020 For further information about i-graduate T F E Thank you Kevin Brett Director, Client Services