Eirplay (c) 2009 Web 2.0 and Games The contents of this plan are confidential and are not to be reproduced with express written consent.

Eirplay (c) 2009 Web 2.0 Web 2.0 refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites (MySpace, Facebook) — which facilitate collaboration and sharing between users. Although the term suggests a new version of the World Wide Web, it does not refer to an update to Web technical specifications, but to changes in the ways software developers and end-users use the web as a platform. Eric Schmidt's (CEO, Google) abridged slogan, don't fight the Internet, encompasses the essence of Web 2.0 — building applications and services around the unique features of the Internet, as opposed to building applications and expecting the Internet to suit as a platform (effectively "fighting the Internet").

Eirplay (c) 2009 Web 2.0

Eirplay (c) 2009 Web 2.0 Characteristics "Network as platform" — delivering (and allowing users to use) applications entirely through a browser. Users owning the data on a site and exercising control over that data. An architecture of participation that encourages users to add value to the application as they use it. A rich, interactive, user-friendly interface based on Ajax or similar frameworks. Some social-networking aspects.

Eirplay (c) 2009 Web 2.0 Innovations Web-based applications and desktops Web protocols (XML, SOAP)

Eirplay (c) 2009 Games Industry A ‘hits’ driven $30+bn plus media market Key Players Publishers Hardware Manufactures Developers Retailers Consumers Market segments Core gaming - PC, console, handheld, online Casual gaming - Web, mobile, PC

Eirplay (c) 2009 Casual Games Deliberate move by the traditional games industry to expand the market Games for the mass market: older game players, female game players, non-technical game players New technologies allows games to be deployed on consumer devices such as PDAs, interactive TV and mobile phones Games types for newer devices; Word/puzzles, sports, licensed games (film/pop), location based

Eirplay (c) 2009 Eirplay Media Games Online Marketing Target social networkers using Facebook & Twitter Deliver advertising messages Increase Web traffic Build online brand awareness Online Sales Increased traffic means higher cpm Long gameplay time = potential to cross sell other sites services Custom games allow sponsorship opportunities for advertisers

Eirplay (c) 2009 Eirplay Media Games : Features Games for male and female game players Players spend on average minutes per game Players often play games multiple times, building impression frequency Long life span, typically 6 to 12 months Small file size, suitable for broadband and dialup users

Eirplay (c) 2009 Eirplay Media Games : Viral Widgets Our games can include your branding and links. Users can then upload your branded game to their social networking site ! Facebook MySpace

Eirplay (c) 2009 Push Viral Games : The Push Bit… To spread the initial word about your game, Eirplay uploads the game to over 150 free gaming sites around the world. All linked back to your site !

Eirplay (c) 2009 Eirplay: Online Business, Our experience Ireland – tradition in application and infrastructure technology Content – TV, Music, Film, Games. Difficult for Irish companies What is a good business person – a good sales person Build a good passionate team

Eirplay (c) 2009 Eirplay Media For further information, contact