Copyright Dover Federal Corporate Center Grand Opening Celebration November 2007
Copyright LemmonTree Helped Plan and Execute Grand Opening Event: Event Checklist Day-Of Agenda Copywriting of Ceremony and Dedication Speeches History Video Production for CEO Behind the Scenes Coordination
Copyright Event Checklist Example
Copyright Formal Invitation to Select Employee Groups and Press Release Distribution
Copyright Day Of – 9:00 A.M. Always be prepared!
Copyright Opening Remarks by David Clendaniel President/CEO
Copyright Dover High School Junior ROTC Color Guard Raising of the American, Delaware and Air Force Flags over the new Corporate Center
Copyright Remarks from Russell McCready, Chairman of the Board
Copyright The Traditional Ribbon Cutting Ceremony
Copyright Dover Federal Board of Directors Smile… and CUT!
Copyright Dover Federal Executive Team & LemmonTree Team
Copyright A Day to Remember…
Copyright Mixer – 4:30 P.M.
Copyright Video Introduction by David Clendaniel
Copyright History Video Highlighting Dover Federal’s Past and Future
Copyright Dover Celebrates A Milestone!
Copyright Business Partners, Members, Staff, and Board…
Copyright Local Dignitaries, Credit Union Leaders, and Friends…
Copyright Building Tours
Copyright Commemorative Items for Guests Customized State Quarter Sets Dover Federal Portfolios Door Prize: Clock with Frame Calendars and More
Copyright Grand Opening Promotion: “Win Your Piece of a GRAND!”, 4.80% APY on a Share Certificate and No Payments ‘til Feb. 08’ Direct Mail, In-Lobby Posters and Statement Stuffers
Copyright Promotion Results Direct Mail Results from November 12 – 30, 2007 –2.02% Response Rate from 23,113 Households –138 7-Month Share Certificates = $1,241,821 –69 New Loans = $1,510,779 Total New Deposits = $2,872,895 in 416 accounts Total New Loan Dollars = $2,468,599 in 188 accounts. ROI – $7.48 returned for every $1 spent on promotion
Copyright Client Testimonial “The grand opening of our new administration building heralded the beginning of the rebranding of both our retail look and our member experience. LemmonTree was very instrumental in helping us choose a logo that spoke to the fact that we serve the military, Delaware and the individual. By orchestrating media coverage of the relocation of our administrative and operational departments to a site in the community and off the air base, LemmonTree was pivotal in helping to re-establish Dover Federal as a partner to the local business community. Although our members love us for our friendly, personalized attention to their needs; LemmonTree has helped us to ensure that every marketing piece reinforces the “Dover Federal Way” to our members and prospective members. LemmonTree was very professional and the fact that everyone is a pleasure to work with is a bonus for me!” Carole Langiu, Marketing Director, Dover Federal