Copyright 2003 John Lawlor Blogs4Business.com 1 Strategies And Tips For Business Blogging Success June 9, 2003 Jupiter Weblog Conference John Lawlor Business.

Slides:

Advertisements

Similar presentations

WhizzbangsBlog.com Whizzbangsblog.com Michael Gilmour Building and developing domains.

Advertisements

New Media for Agricultural Communications. RSS RSS is a family of web feed formats used to publish frequently updated content such as blog entries, news.

Reaching Millions More Readers In Major Daily Newspaper Sites.

Laurie E Damianos, MITRE September 2008 Approved for Public Release; Distribution Unlimited. MITRE Case # ©2008 The MITRE Corporation. All rights.

© CMS made easy 2010 How to get Pulled on the Internet David Saul, MD Get found (flirt) Get liked (wear lipstick) Get pulled! Edit.

METSÄNTUTKIMUSLAITOS SKOGSFORSKNINGINSTITUTET FINNISH FOREST RESEARCH NSTITUTE RSS-feed a new way to provide information internationally Jarmo.

Intranets, Extranets, and Enterprise Collaboration.

Weblog benefits for research students Maryam Sarrafzadeh.

Experience the Future of Real Estate Today Lender-Agent Collaborative Developing Customer Relationships Together.

LOGO E-business Technologies Company Blog Luisana Milazzo.

1 of 2 This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS DOCUMENT. © 2007 Microsoft Corporation.

Copyright © 2007 Pearson Education Canada5-1 Marketing: An Introduction Second Canadian Edition Armstrong, Kotler, Cunningham, Mitchell and Buchwitz Chapter.

Business Planning & Market Research on the Internet.

Imperial College Web Review Imperial College.... An audience-focused realignment of our web strategy with our College strategy, our market, technology.

1 Turbocharge Your Marketing …with the Next Generation of Online Publishing Tools.

21 Ways to Make the Most of Your Website A Guide for Successful Businesses.

Lecture 5 Title: Networks and Businesses

The Internetworked E-Business Enterprise

© 2011 IBM Corporation Getting social in IBM. © 2011 IBM Corporation Are we having a conversation?  Today, business happens in real-time. Market shifts.

Keeping alert: the productive use of web-based current awareness Alison McNab JISC Collections Manager, Journals & Discovery Tools.

websites that work James Pennington Lead IT Consultant.

RSS Feeds What, Why, & How… …without a CMS Don Parsons

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. XP Appendix.

Really Simple Syndication (RSS) Jason Kaldani Office of Technology Operations and Planning EPA Web Workgroup Conference February.

1 Turbocharge Your Marketing …with the Next Generation of Online Publishing Tools.

Task 2 – Select & use tools and facilities to download files/information.

Web 2.0 in Business Networking | Public Relations | Collaboration.

Web 2.0 By Martin King. Features of Web 2.0 Tags: These are one word descriptions of the entire content written by the owner. Extensions: It is software.

Help people find your clients’ websites. Once your audience arrives, help them find what they seek on your site. Encourage return visits to your site.

Learning Objective Chapter 3 The Marketing Research Industry and Research Ethics CHAPTER three The Marketing Research Industry and Research Ethics Copyright.

Advanced PR Technology in Practice Bill Barnes Co-Founder & Executive Vice-President Enquiro Search Solutions, Inc.

Session 2: Using Web 2.0 Technologies to Create Teacher Web Pages.

Digging for Data? Make Sure You Have the Right Tool Gidi Cohen CEO, Vigil Technologies KM World 2000 Conference and Exposition Friday, September 15, 2000.

Internet Media’s Alton Campbell CSC 101 March 30, 2006.

Blogging. Website and blog A website, also written as web site,or simply site, is a set of related web pages typically served from a single web domain.

Blogs and RSS Siobhan Champ- Blackwell. Definitions  Blog – Web Log; an online journal; A web page with periodic posts in reverse chronologic order 

RSS Presentation John Bradford. What is RSS? Stands for really simple syndication RSS is a family of related web feeds about things you follow with short.

12 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Creating Data Models and BI Publisher Reports Based on Other Data Sources.

Introduction to RSS RSS is a method that uses XML to distribute web content on one web site, to many other web sites.

Momentum. Strategy & Roadmapping Business Analysis Information Architecture Usability / User Experience Rich Media Social Media (Web 2.0) Interface Design.

For this afternoon Collaboration between ourselves, us and students, us and people off campus Collaboration between ourselves, us and students, us and.

© 2008 Pearson Education, Inc., publishing as Longman Publishers. 1 Chapter 8 Exploring Electronic and Hard Copy Sources Technical Communication, 11 th.

Social Media Marketing. SOCIAL MEDIA MARKETING DEFINITION It encourages customer communications on a company’s own site,social presence such as twitter,

Introduction to Networks. When Personal Computers first appeared in business, software programs were designed for a single user. However as computers.

Presented By: Buybulkwebtraffic Presented By: Buybulkwebtraffic

2010: The New Ways to be Found Online Using Word of Mouth to Generate Business Leads.

LOGO OF COMPANY Developing Partnerships between hungarian SME & french firms and investors IT Services and Consulting.

1 Web Search What are easy ways to create a website? 2 Web Search What is a blog? What type of content does this type of website provide? 3 Web.

Alisha Crete Head of Media Relations | World Wildlife Federation C ORPORATE B LOGGING.

Utilizing Content to Expand Your Brand Utilizing Content to Expand Your Brand By AK

Hire our Social Media Marketing Facilities and Improve your professional growth to a new level The perception of social media has developed in the previous.

Social Media Analytics Market to Global Analysis and Forecast by Type, Application and Vertical No of Pages: 150 Publishing Date: Jan 2017 Single.

The Marketing Research Industry and Research Ethics

17 March 2017 Pasi Terästi Communications

Integrating Enterprise Applications Into SharePoint® Portal Server

Feed: RSS/ATOM, Podcast

INTRODUCTION TO E-BUSINESS AND E-COMMERCE

Creating Original Content for Your Law Firm’s Blog

“Real Simple Syndication” (RSS)

Learning Intentions: To understand what is required to achieve a Pass, Merit or Distinction for Task 2.

ADDLEAD-Pay Per Click Management Published by:

SEO in Chennai SEO is the abbreviated as search engine optimization it is a good thing of the business world. It is the methodology to create a traffic.

INTERNET STRATEGIES.

CHAPTER three The Marketing Research Industry and Research Ethics

Tech Ed North America /1/2019 2:58 AM Required Slide

7iSolutions Gets Results, Expands Its Cloud Presence

1Competitive Matrix1 ● Product MY PRODUCT Product 1 Product 2

Benefits of Digital Marketing. Introduction To Digital Marketing Today the use of Internet has opened the gateway of different digital marketing opportunities.

Presentation transcript:

copyright 2003 John Lawlor Blogs4Business.com 1 Strategies And Tips For Business Blogging Success June 9, 2003 Jupiter Weblog Conference John Lawlor Business Blogging Evangelist BLOG

copyright 2003 John Lawlor Blogs4Business.com 2 Blogging = Opportunity Opportunity to: –Better utilize information that is already being created or discovered –Service customers better –

copyright 2003 John Lawlor Blogs4Business.com 3 A Successful Blogging Strategy starts with 5 words Who What Where When Why …and not necessarily in that order!

copyright 2003 John Lawlor Blogs4Business.com 4 Who Who should blog? Who is our target reader?

copyright 2003 John Lawlor Blogs4Business.com 5 What What are we blogging about? What are the benefits that we expect? What is important to my business? What needs to be restricted?

copyright 2003 John Lawlor Blogs4Business.com 6 Where Where will the results of the blogging appear? Individual blog (s) »clipping file, info collection Internal site »groups, teams, etc. clients) »Corporate Information Base »Partner sites Internet »Website »Syndication » Search engines

copyright 2003 John Lawlor Blogs4Business.com 7 When Individual –When will I find the time? – Company –When will we see results? –

copyright 2003 John Lawlor Blogs4Business.com 8 Why Individual –Why am I doing this? – Company –Why do we need this? –

copyright 2003 John Lawlor Blogs4Business.com 9 4 Stages of Blogging Information Capture Organize Publish Amplify

copyright 2003 John Lawlor Blogs4Business.com 10 Capture Create Collect

copyright 2003 John Lawlor Blogs4Business.com 11 Organize Aggregate Annotate or Comment

copyright 2003 John Lawlor Blogs4Business.com 12 Publish Individual Internal Internet

copyright 2003 John Lawlor Blogs4Business.com 13 Amplify Internal –Newsletters –Searchable Information base –Intranet, Extranet –Internal Search Engine External –Search Engines –XML Syndication Partner sites –

copyright 2003 John Lawlor Blogs4Business.com 14 Business Blogging Levels Individual level Internal level External level

copyright 2003 John Lawlor Blogs4Business.com 15 Blogging Information Stages Individual level Internal level External level Capture Organize Publish Amplify

copyright 2003 John Lawlor Blogs4Business.com 16 John Lawlor Business Blogging Evangelist BLOG