Results Presented at the Be Global - Work Local “Be Global - Work Local” MBITA Santa Cruz Chapter Luncheon/Seminar At the Felton, CA May 29, 2009

Insights Into World Markets Grow Sales in Global Markets Global Cleantech Community Our Companies:

Online Survey of MBITA Members & TradePort Associates From May 18 th to May 26 th, 2009 Ongoing mbita.org & tradeport.org

Objective: To Find Out How MBITA Members & TradePort Associates Use Web 2.0 Tools & Social Networking Technologies for International Business & Global Trade

Survey Respondent Profile 84% U.S. Residents 81% from California Equal # of Self-Employed Entrepreneurs & Company Employees:

Over Half (52%) are C-Level Execs, Presidents, VP’s or Owners

Work in Broad Range of Industries

Half (51%) Work in Executive Management, Advertising, Marketing or Sales Depts.

Two-Thirds (67%) Work for Small Businesses (< 100 Employees) Two-Thirds (63%) Work in Business-to-Business (B2B) Companies

Three-Fourths (76%) are Exporting Two-Thirds (68%) of Business is Within U.S. One Third (32%) is Outside U.S.

Two-Thirds (67%) Do Business in Asia Half (54%) Do Business in Europe

Currently Do Business in Over 160 Countries The Top 20 Countries:

What is “Web 2.0”? What is “Web 2.0”? Some commonly used Web 2.0 terms: Web 2.0 – So-called “2nd generation” of Internet applications, developed to facilitate communication, collaboration and sharing information online. Blogs (short for Web logs) - online journals or diaries hosted on a Web site, often distributed to other sites or readers using RSS (see below). Collective Intelligence Networks - systems that tap the expertise of a group rather than an individual to make decisions. Mash-ups - aggregations of content from different online sources to create a new service. Peer-to-Peer Networking (P2P) - sharing files over the Internet or within a closed network. Podcasts - audio or video recordings, a multimedia form of blog or other content. RSS (Really Simple Syndication) online subscriptions distributing news, blogs or podcasts. Social Networking - people sharing personal or professional information with each other in online communities. Social Media - content created using scalable online publishing technologies. Web Services - software systems that communicate with one another to share information or conduct transactions. Wikis (eg: Wikipedia) - systems for collaborative publishing that allow many authors to contribute to an online document or discussion. Sources: Wikipedia, Webopedia, and “How businesses are using Web 2.0: A McKinsey Global Survey”.

Currently Use Web 2.0 Tools? Nearly Half (45%) Use for Business & Personal 21% for Personal Use Only One-third (34%) Don't Use Web 2.0 at All

Most are Experienced Web 2.0 Users Over One Third (36%) Say They’ve Been Using Web 2.0 Tools & Social Networking Sites for More than 3 Years

Most are Heavy Web 2.0 Users More than a Third (36%) Use Web 2.0 Tools All the Time

Everyone is at Least “Somewhat Satisfied” with the Web 2.0 Tools They Use

Two-Thirds (68%) Say Web 2.0 Tools are Important for Their Business/Profession

Nearly Two-Thirds (62%) Currently Use Web 2.0 Tools for International Business & Global Trade More than One Third (38%) Do Not

Plan on Using Web 2.0 Tools for International Business & Global Trade? Over Half (56%) say Yes / Maybe Less than Half (44%) say No / Not Sure

Web 2.0 Tools Currently Use for International Business & Global Trade

Web 2.0 Tools Plan on Using for International Business & Global Trade

Social Media / Social Networking Sites Currently Use for International Business & Global Trade

Social Media / Social Networking Sites Plan on Using for International Business & Global Trade

How Currently Using Web 2.0 Tools for International Business & Global Trade? 4 Main Applications: 1.Interface with External Customers / Clients 2.Interface with External Suppliers / Partners 3.Collaborate with Internal Employees 4.Interface with General Public / Stakeholders

Currently Using Web 2.0 Tools for International Business & Global Trade to 1. Interface with External Customers / Clients:

Currently Using Web 2.0 Tools for International Business & Global Trade to 2. Interface with External Suppliers / Partners:

Currently Using Web 2.0 Tools for International Business & Global Trade to 3. Collaborate with Internal Employees:

Currently Using Web 2.0 Tools for International Business & Global Trade to 4. Interface with General Public / Stakeholders:

86% Expect to be Using Web 2.0 Tools in the Future More than They Do Now

Most Significant Barriers to Using Web 2.0 Tools for Business

Conclusions & Recommendations Web 2.0 Tools are Already Being Widely Used Around the World to facilitate Global Trade. Learn to Leverage Web 2.0 Technologies NOW for Your Own International Business! Join & Participate in International Social Networks, Global Online Communities & Forums/Discussion Groups in Your Industry. Use Webinars & Teleconferencing to Communicate/Collaborate with Your Customers, Clients & Partners Worldwide. Use Popular International Sites (Alibaba, Orkut, Xing, etc.) to make Business Contacts Outside the U.S. Keep Your Web Site, LinkedIn & Facebook Profiles Updated. Start an International, Multilingual Blog! Good Luck! ¡Buena Suerte! Buona Fortuna! Bonne Chance! Viel Glück! 祝你好運

Any Questions? For more information, please contact: Chris Lucas President, “Chief Executive (831) PST Thanks! ¡Gracias! Grazie! Merci! Danke! 謝謝