1 1 DM355 (public) customer presentation John Dixon Low Power DSP Marketing

2 Agenda  Roadmap  RTM Timeline  End Applications  DM355 B-Diagram  Power Consumption  Software offering  3P Business Model

3 Support Software Tools DaVinci DM643x* 4 Devices Software Tools Support DaVinci DM648/47 Higher Performance Power $ $22.00 Samples Now Production 2Q07 Future Device Announced * New C64x+™ Core Announcing Today Software Tools Support DaVinci DM6441/3/6 3 Devices $ $34.95 In Production DaVinci ™ Processors Support Complete Video Portfolio Time All pricing at 10Ku DaVinci DM355 MPEG4 HD Software Tools Support $12.60 Sampling Now Lower Cost Lower Cost & Power Software Tools Support DaVinci Future $ $65.95 Samples Now Production Q407 Software Tools Support DaVinci Next

4 DM355 Target Markets Audio + WiFi + Satellite PMP / STB Companion Embedded cameras Portable digital TV / NAV Digital Picture Frames Video Baby Monitor 4- Channel DVR IP Security Camera Video Door bell ECG Monitor

5 Performance  HD MPEG-4 Encode or 720p, 30 fps  JPEG encode or decode at 50 MPixels/second  MPEG-4 and JPEG codecs included, no royalties or license fees to TI Features Core  ARM926EJ-S™ Core, 216 MHz or 270 MHz  MPEG-4 & JPEG Coprocessor (MJCP)  Video Processing Subsystem Memory  ARM: 16KB I-Cache; 8KB D-Cache; 8KB ROM; 32KB program/data Peripheral Highlights  USB 2.0 HS OTG device and mini-host w/ PHY  External memory interface (EMIF) Mobile DDR/DDR2 Package: 13 x 13 mm BGA, 329 pin, 0.65mm pitch TMX320DM355ZCE216 Pricing: $12.60 in 10KU TMX320DM355ZCE270 Pricing: $14.95 in 10KU TMS320DM355 Processors Available Now ARM Subsystem ARM926 EJ-S CPU DMA Data & Configuration Bus Peripherals NAND/ ECC EMIF MMC/ SDIO x2 mDDR/ DDR2 EMIF Program/Data Storage System PWM x4 Timer x6 Connectivity SPI x3 I2CI2C Serial Interfaces UART x3 ASP x2 CCD Controller Video Interface Preview Histogram/3A Resizer Enhanced On-Screen Display 10b DAC Video Enc Video Processing Subsystem Back End Front End USB 2.0HS OTG EDMA WDT High Definition Video MJCP Co- Processor MPEG-4 JPEG

6 CCD Controller Video Interface Preview Histogram/3A Resizer On-Screen Display (OSD) 10b DAC Video Enc (VENC) Video Processing Subsystem Back End Front End DaVinci Provides HD Video Performance and Lowers BOM Cost VPSS + MJCP provides equivalent of 640 MHz DSP processing power, ARM available for OEM product differentiation 10b DAC Video Enc (VENC) Preview engineUp to 90 MHz ResizerUp to 60 MHz OSDUp to 90 MHz TotalUp to 240 MHz VPSS Feature Built in video encoder and DAC saves ~ $2 on overall BOM cost Integrated MJCP  MPEG-4 SP HD (720p) encode or decode, 30 fps  JPEG 50 Million pixels per second MPEG-4 and JPEG Up to 400 MHz TotalUp to 400 MHz MJCP Feature DSP Equivalent Performance MPEG-4 & JPEG Co- processor DSP Equivalent Performance ARM Subsystem DM355 VPSS Application Specific Peripherals ARM 216 MHz CPU MJCP Preview Resizer On-Screen Display (OSD)

7  HD video encode  12 MP images With DM355 ~ $250  HD video decode  12 MP images ~ $120 DM355 Enables HD Products Up to 50% off Today’s Product Price DM355 USB 2.0 ARM VPSS MJCP 10b DAC  HD video encode  7 MP images Now ~ $500  SD video decode  5 MP images ~ $200 1/2 cost 4X video resolution 2.5x image resolution Operating System Codec Engine APIs JPEG codec MPEG-4 codec

8 Excellent Power Consumption  Standby power (deep sleep mode) – <5 mW  Image and video preview – < 200 mW without DRAM power; < 250 mW including DRAM power  SD video encode and playback – < 250 mW without DRAM power; < 330 mW including DRAM power  HD video encode (720P) – < 400 mW without DRAM power; < 550 mW including DRAM power  High speed image processing (> 50 MP/s) – < 300 mW without DRAM power, < 400 mW including DRAM power

9 80 minute continuous HD video capture and display with 2 AA batteries for entire HD product system Battery Life for DM355-Based HD Products is More Than 2x Competition  <400mW for HD Video encode  ~ 1mW standby power, deep sleep mode Creating a True HD Digital Video Recording Device DM355 Power Consumption Specs DM355 Competition Minutes of HD Video Capture and Display

10 TI Software Developments  TI codec's available 4 th Sept  MPEG4 SP HD encode/ decode (closed system)  JPEG encode/ decode  G.711  TI Software Roadmap 1Q08  MPEG4 SP decode (universal)  MPEG4 upgrade

11 HD Performance on DM355 Feature list DM MB 4Bank DDR2 DM MB 4Bank DDR2 VGA movie MPEG4 encode or decode 30FPS + display on SD LCD/TV 720P HD movie MPEG4 encode or decode 30FPS + display on SD LCD/TV VGA movie MPEG4 encode 30FPS + display on SD LCD/TV 720P HD movie MPEG4 encode 30FPS+ display on SD LCD/TV VGA movie MPEG4 decode 30FPS +Display on HDTV (Y Pb Pr) 720P HD movie MPEG4 decode 30FPS +Display on HDTV (Y Pb Pr) Display on SD LCD/TV Display on HDTV - MPEG4 HD Decode and HD Display can only be achieved with the DM MPEG4 SD and SD Display can be achieved with both DM and DM X X

12 GUI Additional Software Features Functionality Codecs Networking Capabilities DaVinci ™ Technology & Third Parties Enable Fastest Time to Market TES/Bitflash Video/Imaging sensors WLAN Reference Designs Audio codecs Reference Designs Audio codecs OpenGL GUI/Browsers PrOS Windows CE Linux JTAG Emulator DM355

13 DV-EVM – Available Now DM355 Digital Video Evaluation Module  MontaVista Linux Demonstration Version Drivers for UART, I2C, SPI, EDMA, NAND,MMC, SD Card, USB Host/Gadget, Video Processing Subsystem (Display, Capture, CCD Controller, Resizer, Previewer) OSS Audio (ASP), GPIO, PWM, WDTIM Uboot loader  JPEG/MPEG 4 SP/G.711 Codecs  Video Input/Output, Audio In/Out, UART, External EMAC, USB 2.0, JTAG  Freely available ORCADs, schematics  TMDXEVM355: $495

14 Backup

15 ~ 1/3 power and ~1/3 price for MPEG4 and JPEG codec apps with same ARM and Linux DM644X scaling down to DM355 DM355 Code Compatible VPSS Ports - No Ethernet Performance VICP Up to 720P HD MPEG4 Encode, JPEG Same ARM9 Core Similar Peripherals Code Compatible DM6446 MontaVista Linux VISA APIs Lower Power Near third the operating power Same Davinci SW Framework DM644X

16 DaVinci ™ Technology Announcements To Date DaVinci ™ Technology Brand Launch First products Digital Video Software Development Kit DM355DM6437DM6433DM6435DM6431DM648DM647 DM6441 DM6446DM6443 Digital Video Evaluation Module

17 DM355 Audio Battery Life Estimates 25c temp; assumes mDDR = 79MHz; V 69 MHz ARM utilization requires limitation on video support due to clock dividers

18 DM355 VGA MPEG4 Decode Battery Life Estimates DM355 QVGA decode power is slightly lower 25c temp; assumes mDDR = 79MHz; V

19 Kodak Selects DaVinci ™ Technology for Next-Gen Cameras Features:  HD 720p, 30fps encoding  In-camera image editing  Longer battery life  Noise filter  Image/Video stabilization  Panoramic stitching  Lens distortion & shading correction Kodak leads HD camera performance with pricing under $250 DM355