Mobile – how to engage with the customer Gill Elderfield, Head of Mobile, Directgov.

Slides:

Advertisements

Similar presentations

To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

Advertisements

Is Social Media right for you? by Social Media Travelers

1 1 The Web is dead PCs are dead Let’s talk Mocial Allan Isfan, CEO FaveQuest Powered by.

City Sara VonBargen, Sr. Implementation Manager GovDelivery ® & Digital Subscription Management: Better Public Communication.

Social Media Marketing How to make it successful?.

Making Mobile Marketing Work: An Introduction. Mark Brill Chair of the DMA Mobile Marketing Council CEO of Formation/txt4ever.com Mobile agency and service.

Presented by Christian Becker TripAdvisor: How reviews influence consumer purchases 5/14.

“Paint the Town Red”. Agenda Provide an overview of Keller Williams priorities Review local and national marketing data and discuss current real estate.

MyIsagenix - Intro Class. Intro Class Agenda  MyIsagenix Overview  Getting Started  Page by Page Walkthrough  Q & A.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

Marketing with Radio & Digital in 2014 Cumulus Media Salt Lake City reaches nearly two million website visitors every month with innovative, exclusive.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

Advertise on About - professional online resource for locating a franchise partner. – daily updated.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

Social Media Marketing Plan By D.U.E.S. (Tony, Sara, Shannon, MaryAnn)

- The Event Intelligence Platform Smarter Events for Exhibitors, Organizers & Attendees Making the most out of Zerista Company Confidential – Do Not Reproduce.

Marketing with YouTube Why is YouTube Important? 3,000,000,000 + Views a Day That’s double the prime-time audience of all 3 major TV networks combined.

First Screen In 1929, we were introduced to the “First Screen” o Still today, Television advertising is a tremendously effective way to market.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

HBK Contracting Website Rebuild Proposal. This is a list of the weaknesses that we compiled after our analysis Current Website Weaknesses SEO Website.

CHUCK YOUNG MANAGING DIRECTOR OFFICE OF PUBLIC AFFAIRS GOVERNMENT ACCOUNTABILITY OFFICE to AGA BOSTON CHAPTER PROFESSIONAL DEVELOPMENT CONFERENCE MARCH.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

Listas Locales USA ONLINE DIRECTORIO General Presentation Hispanic Local Search LLC January 2013.

Terms - Mobile Marketing

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

Mobile Apps For Small Businesses Your customers are mobile. Is your business? Myappcompany.com (555)

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

First Screen In 1929, we were introduced to the “First Screen” o Still today, Television advertising is a tremendously effective way to market.

Going Mobile with MobileMana Get a great mobile website solution today!

Presented to: Presented by: Janet Forrai March 1, 2004 The combined power of the most successful television station in Cleveland… & the opportunity to.

 Popularity of browsers:  Popularity of search.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

Mobile Apps For Small Businesses Your customers are mobile. Is your business?

Residential Realty / QR Code Manager. Overview The purpose of these sales webinars are to: Utilize Mobile to Build New Clients Outline Targeted Industries.

Access Marketing- Mobile Apps For Small Businesses Your customers are mobile. Is your business?

STEALTH TRACKER STEALTH TR STEALTH TRACKER Agenda: Review MyMajors Stealth Tracker Combined workflow Tracker results & stats Mobile App Questions MOBILE.

Indiana BeachesAlert Beach Notification System for Mobile Devices Thomas W. Easterly Commissioner Indiana Department of Environmental Management ECOS Innovations.

Mobile Apps for Small Businesses Your customers are mobile. Is your business? EDA Tech Comm

Your customers are mobile. WHERE ARE YOU? Lani Minihan ApplifyYourself.com (808)

The Mobile Future Jeff Hassemer, Director of Multi-Channel Strategy.

& & YORK RESEARCH Research Communications Overview for ORU coordinators Elizabeth Monier-Williams—April 20, 2010.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

Online Advertising Distribution System 1. Why Digital Marketing? 2.

Presented to: Presented by: Janet Forrai March 1, 2004 The combined power of the most successful television station in Cleveland… & the opportunity to.

Jaguar XF Luxury Sedan - Build Awareness When car manufacturer Jaguar launched their new XF luxury sedan in the US market, they decided to do it with a.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

9b) Website, without Consultant TxDOT. Old Home Page 2  By early 2012, the amount of information on TxDOT.gov was exceeding the capabilities of the existing.

#mobileema il. AGEND A 1 Why Mobile Isn’t Just About Design 2 Contextual Marketing for 3 Next Steps Join the with.

What we’ll cover today… 3 Actionable Strategies Building your Reputation as Experts Building a Contact List The Mistakes - & how to avoid them Getting.

Terms – Online Advertising Banner ads - embedding an ad into a web page – known as a click through due to interactive actions where the consumer clicks.

our digital journey, one year on a bit of background… Crackerjackpot needed a new website! What we had just wasn’t doing the job Challenge to get the.

Computer Sharing Centre YouTube 4 December YouTube - Agenda 2  YouTube introduction  How to set up a YouTube (also Google) account  How to find.

The benefits of ………... Internet Marketing Why should we? Create an online identity that brings in a return on investment Take advantage of the size of.

Mobile Apps For Small Businesses Your customers are mobile. Is your business? Myappcompany.com (555)

Social Media and First Financial Bankshares Dave Hogan September 21, 2009.

E-commerce Marketing Communication

Get Inspired: MARKETING WITH VIDEO ACROSS THE CUSTOMER LIFECYCLE.

St. Luke’s Social Media Facebook  1,238 Likes; 14 Talking About This  Date Joined: October 26, 2010  Last Activity: March 26, 2011  Seldom posts status.

Mobile Strategy. Simple question – What is your mobile strategy?

PORTAL OF OPPORTUNITY. A CONTENT (R)EVOLUTION Information + Browsing 1990s Distribution + Content Communication + Searching Networking.

Get Mobilized Today at 360Apps.me

InComm Digital Gateway

Social Media Marketing Campaign Evaluation Assignment

Get Mobilized Today at 360Apps.me

Personal Branding Online

Strategic Business Services – Operations

Presentation transcript:

Mobile – how to engage with the customer Gill Elderfield, Head of Mobile, Directgov

The mobile market today “..not having a mobile presence nowadays is a bit like not having a web presence circa 1999/2000” Thomas Husson, Senior Analyst, Forrester March 2009 “..whatever you do, don’t lose sight of the rewards that the mass market will bring by thinking that the iPhone is the only game in town.” Ray Anderson, CEO, Bango

Projected usage of mobile internet Source: Morgan Stanley 2010

What is Directgov? Directgov makes it easier for the citizen to access essential government information Receives around 30 million visits a month Is available over three channels – on web, TV and mobile

Directgov mobile Launched December 2005 New site launched January or text MOBILE to 83377www.direct.gov.uk Up to 250,000 unique visitors a month, up from 30,000 in September million page impressions per month Most popular content - live travel news and train times, job search and local searches Most popular app – travel news

03/06/ :30:25ConfidentialSlide 6 The Directgov mobile service – an overview Up to the minute public announcements Location based searches Maps Linked telephone numbers Video SMS reminders Apps

Case study - travel information

Directgov travel news iPhone app

Case study – job search Text JOBS to 83377

Job search

Local Search

Campaigns – Talk to Frank

Video Information Campaigns Topical features ‘How to’ guides

SMS Directgov shortcode – Cross channel promotion Text Travel to Campaigns Text JOBS to 83377

sign up by or text text DUE and date to receive reminder when grant can be claimed promoted on the web and via leaflets distributed through GP practices and maternity clinics 30,000 sign-ups in first three months of campaign – three times more than forecast Health in Pregnancy Grant Campaign

Banners

Other opportunities for government QR codes Wallpaper Bluetooth

 Mobile should be a key element of the proposition  Mobile internet usage is increasing – now is the time to get involved  Important channel – make information available to the user when and how they want it Conclusions

Thanks and any questions? Check out Directgov on your mobile by texting MOBILE to 83377