Invasion Interactive Yaron Dotan C.E.O & Co Founder

Lessons From Rising Eagle

What did we do after releasing the game?

Integrated and launched IGA-WW Radial In-game advertising system

Integrated the Speed-Tree SDK into the game

Before

After

The Gaza Campaign ● 2 new maps ● Israeli & Iranian troops ● New weapons ● Multiple art assets

Added over 55 new features ● Roaming server ● Revamped User Interface ● Additional medals and awards ● Dedicated server upgrades ● Server admin console & commands ● Engine optimizations ● Dynamic audio/visual auto-updates for in- house adverts

Some of the lessons we learned from this process

It’s a good idea to work with the game community

● Strengthens the gaming community ● A lot of great ideas comes from the gamers ● Creates positive reputation for the developer ● Improves the game

Lesson Pay attention to your gamers

It’s NOT a good idea to add or replace core technologies after the game was released

● Replacing core technologies is time consuming (ST took two months!) ● Can require re-production or re-designing of assets and maps ● Can change hardware requirements ● Creates compatibility problems with existing gamers

Lesson Have all your core technologies built-in from day one

In-game advertising is a good revenue stream but it’s not enough

Possible revenue streams ● Retail ● Subscription ● Micro transactions ● In-game advertising

Lesson Strive for at least TWO revenue streams for your game

Lesson Make sure your revenue streams are compatible with your game

Examples Retail + In-game adverts Retail + Subscription Subscription + MT In-game adverts + MT Etc…

FACTS! ● Rising Eagle is a good mid-tier game ● It is fun to play ● It has innovative & intense gameplay ● It is free to download and play ● It is available world wide

PROOF!

THAT’S PERFECT! (NOT) So what do I need?!

MARKETING & DISTRIBUTION

Ok… we’ll do some viral marketing! ● Even viral marketing is an art ● Marketing must be relative to the project ● There is no guarantee it will work for you

But I have a kick-ass game and I am giving it for free! ● Didn’t you know that Call Of Duty 5 is free on the PC as well? ● Immense competition ● It comes down to visibility

But GameSpy & GameSpot will do a review of my game! (NOT THAT SIMPLE)

Party Pooper! So what should I do?

● Surround yourself with professionals ● Plan everything from day ONE (Business Plan) ● Clearly define the product (Design Doc) ● Have an adequate budget for the mission ● Manage your risks (example: licensing) ● Marketing & Distribution are as important as the product ● Before you start writing code Download Yaron’s “Willing suspension of disbelief” presentation!

MISSION FINANCIAL SUCCESS

Final lesson Solutions are relative to your product, budget & team

What options do I have? Option #1: Do it yourself, if you can Option #2 …

PUBLISHER (but that’s a whole different presentation )

Thank You