springeronline.com New Springer ebooks Peter Hendriks President Sales & Marketing Springer STM Dr. Olaf Ernst Global Director e-books Springer STM

E-books | 2 Springer Science and Business Media Key facts  One of the world‘s leading publishers for scientific and specialist information  Consolidated sales: 783 million Euro (2004)  More than 5,000 employees world wide Consists of STM  Springer B2B  Business and Technology  Transport  Construction  (Clinical) Medicine

E-books | 3 The “new” Springer (STM) Merger between Springer Verlag and Kluwer Academic Publishers About 1,250 STM journals in 11 Online Libraries on SpringerLink 3,500 new book titles annually 2,000 + employees world wide Offices in: New York, Boston, London, Dordrecht, Heidelberg, Berlin, Vienna, Paris, Milan, Delhi, Hong Kong, Tokyo, Beijing

E-books | 4 Springer innovations - New business models - - New communication tools New geographical content - - New historical content Albert Einstein Physics Michael Freedman Mathematics Book seller platform China Library Advisory Board Poland Russia

E-books | 5 Springer is # 1 scientific book publisher (Source: company accounts; own analyses and estimates)

E-books | 6 Springer is leading in STM with clear strength in Science & Technology (Source: company accounts; own analyses and estimates) -Springers disziplin positions - Life & Biomedicine.: # 1 Physics & Engineering: # 1 Mathematics & Computer Science: # 1 Business & Economics: # 1 Clinical Medicine: # 4

E-books | 7 E-books are the next innovation Chapter level approach (DOI) Full searchable PDF (Monographs) and HTML Formats (MRW) Cross content linkage and reference Convenient to access, browse and cite Easy to store and catalogue Alerting, usage statistics Linking to OPAC systems Product innovation Service innovation Innovation & Books ebooks

E-books | 8 Customer feedback on ebooks shows added values for all target groups Reseachers Librarians Authors Librarians I am a small library – and I can not afford the “big deal”. I would rather pick and choose individual titles. Right now, it’s hard to know what books are out there. With journals and articles it’s very easy. If there could be a good central database for books, it would be very useful, and I think you would see more books being published. Books will follow the same way of transition process from print to electronic like journals – maybe even faster, because we already got the experience from the journals. I would like to see more online books out there. It is convenient to have a chapter level approach with books. I do not have any problems to read full text PDF’s on the screen. I guess I get a lot value for money with the e-book database offerings. And it makes life easier for me. Anyway´content, pricing and open platforms are key to success.

E-books | 9 Product offering focuses on selling databases and customized collections ebooks* - Full database online libraries - Behavioral Science 1 Biomedical and Life Science 2 Business and Economics 3 Chemistry and Materials Science 4 Computer Science 5 Earth and Environmental Science 6 Engineering 7 Humanities, Social Sciences, Law 8 Mathematics 9 Medicine 10 Physics and Astronomy 11 Subject packages * Excluding Textbooks

E-books | 10 Libraries (Institutional Customers) (Academic/Corporate/Government) Springer offers ebooks directly and via partners to the library market ebook Packages (consortia) Individual books “Pick-and- Choose” - Direct - - Indirect - NetlibraryAmazon SpringerLink

E-books | 11 Service Ownership business model Content Library buys one or more ebook packages Database model, one year, multiple year agreement Ownership of acquired content No link to print books purchases Content accessed via SpringerLink (IP recognition) Local hosting also possible

E-books | 12 Pricing model based on size and type of institution Size of institution Type of institution Price # researchers and/or students School University R&D-Institute MP MP = Mid price level of an average size of university - Database model -

E-books | 13 Integrated e-content platform on SpringerLink - Design Proposal - New Design New search engine (Endeca) New linked references IP user access New usage statistics ….. Simplify and improve functionality, search and user interface

E-books | 14 End goal is an online world: Unlimited access to our customers – Every end user to have unlimited 24 hour a day access, when and where ever they want, to enhance the role scientific literature plays in the research process. Paper subscription modelOnline database model

E-books | 15 eBooks should make our customers happy Benefits More content/service More value for money Lower overall costs Reduce logistic efforts Higher usage Wider distribution Increased usage Global readership Libraries Authors Easier to search Convenience to access Easier to cite Researchers

E-books | 16 Contact Information