1 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 TV Goes Mobile Richard Sharp Vice President Rich Media Multimedia

2 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 TV – The Most Popular Media 2 BN viewers and still growing “Did you watch ……………?” Digital lives are no longer 9 to 5 Connectivity, mobility and TV

3 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 Consumer response to Mobile TV Positive response from 500 trialists in Finland Pilot (May 2005) using mobile TV devices with live services –58% thought the concept of mobile TV was interesting –41% claimed they would buy future mobile TV services –50% found 10 euro to be acceptable monthly fee

4 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 Anticipated Viewing Behaviour Sparetime - “Use spare time to watch a bit of TV” Trains, planes, buses, waiting, traveling Must See- “I don’t want to miss my favorite show” Use device to keep up to date wherever you are Catch up - “I have to see that breaking news right now ‘’ Use device to watch key moments unfold Quick escape - “I need a break - is there anything good on ” Use device to entertain during spontaneous breaks Background - “I like a bit of MTV when I’m working” Used as background at work or at home

5 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005

6 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 DVB-H is the Preferred Technology Open standard – ETSI –Wide input, innovation, competition = customer and consumer benefit Global support – DVB –260+ broadcasters, manufacturers, network operators Cost effective content delivery –In Theory – Up to 23Mbit/s over 6MHz –In use – one example - 27 channels over 8MHz at 300 kbps Extended battery life due to time slicing –Over 4 hours watch time with 1500mAh battery Flexibility for mobile broadcast networks –SFN or MFN, DVB-T compatibility

7 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 DVB-H is the Preferred Technology Source: Informa, May 2005

8 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 DVB-H Worldwide Mobile Broadcast network Mobile TV channels Mobile Terminal Cellular network

9 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 Mobile Broadcast Solution 3.0 Broadcast Network Cellular Network Cellular Network Open Air Interface Content ESG Content Interaction Broadcast Service Manager Broadcast Account Manager Broadcast Encapsulator Nokia Mobile Broadcast Solution 3.0

10 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 TV goes Mobile with the Nokia N92 Watch up to 4 hours TV Large 2.8’’anti glare screen with 16 million colours One Key TV access 30 second replay, 30 minute recording Always up to date Electronic Service Guide Dedicated 4-in-1 media keys Full Nokia Nseries feature set –Music player, FM radio & Visual Radio –2 MP camera

11 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 Business System Content Provisioning Content Aggregation DVB-H Service Operation Broadcast Network Operation Cellular Service Operation Cellular Network Operation e-Commerce Service Provisioning E-Cmmerce Content rights Billing & Helpdesk <10 million €1-x00 million € <10million € Broadcast Service Manager Broadcast Service Manager Consumer

12 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 Case FinPilot Content Provisioning Content Aggregation DVB-H Service Operation Broadcast Network Operation Consumer Cellular Service Provisioning Cellular Network Operation e-Commerce Service Provisioning

13 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 Nokia NSeries : Watch New Broadcast TV with DVB- H technology Streaming video with 3G or WLAN Video to-go: download video from PC

14 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 Summary Nokia N92, the first in a range of DVB-H capable devices Nokia’s Mobile Broadcast Solution enables multi vendor interoperability Commercial launches announced in Italy and Malaysia for 2006 Finland january 2006 : Public inquiry for a Mobile TV licence DVB-H will become a standard multimedia feature New business opportunities for all industry players TV is going mobile!

15 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 Thank You Questions?