Business 478 Sheppard StrategyStrategy

Bus. 478 /  PHONE   NOTES OFFICE WMC 4387 OFFICE WMC 4387  HOURS Wed. 12:40 – 1:20, Fri. 12:40 – 1:20 & by Appointment & by Appointment Contact me in person, by phone or & we’ll set-up an appt. Contact me in person, by phone or & we’ll set-up an appt. TITLE: Administrative Policy PREREQ: C ore & 90 credits INSTRUCTOR: Jerry Sheppard 0-2© 2010 by J. Sheppard

Hitt, Ireland, Hoskisson, Rowe & Sheppard Hitt, Ireland, Hoskisson, Rowe & Sheppard TEXTS Hitt, Ireland, Hoskisson, Rowe & Sheppard Strategic Management : Competitiveness & Globalization, Concepts & Cases 3 rd Canadian Ed. © Nelson (2009). 0-3

Course Description Goal: enhance your ability to insightfully develop, articulate, implement a strategy.Goal: enhance your ability to insightfully develop, articulate, implement a strategy. Coverage: strategic mgmt. process:Coverage: strategic mgmt. process: – i.e. strategy formulation and implementation. Case studies, will support lecture & discussion of course topics.Case studies, will support lecture & discussion of course topics. + Provide you with an intro. to B. Pol. 0-4© 2010 by J. Sheppard

GRADING Group Grade (26%) 12% Written Analysis 14% Case Presentation Individual Grade (74%) Individual Grade (74%) % Individual Paper 30% Individual Paper 25% Midterm 25% Midterm 14% Participation 14% Participation 5% Contribution to group (5 X 1% each) 5% Contribution to group (5 X 1% each) ( more on this when I get to the grading sheets ) 0-5© 2010 by J. Sheppard

Group Selection Form (Top) Name Student ID # TitleConcentration CEO COO CMO CFO (CHR) B. Gates Marketing A. Grove Mgmt.Science P. Kives Marketing M. Milkin Finance M. Wexler H.R.M. © 2010 by J. Sheppard

Class Assignments (The Basics) WeekTopic Detail, Cases, Presentations Chapters Week 1OverviewStrat. Mgmt. & CompetitivenessText Ch. 1 Case Chapter Jan. 7 Week 2 Performance Review on Performance (Scan) Text Ch. 2 Jan. 14 External Enviro. Enviro. Ind. & Comp. Analysis Text Ch. 3 Week 3 Internal Enviro. Res., Capabilities, Core Comp.s Text Ch. 4 Jan. 21 Bus. Level Strat.Porter’s Gen. Bus. Level Strat. Text Ch. 5 Week 4 Jan. 28 Corp. Level Strat. Text Ch. 6 & 7 Comp. Dynamics Comp. responses, 1 st, 2 nd mover Diversification, Vert. Integration 0-7© 2010 by J. Sheppard

Class Assignments (Applications 1 ) Week 6 Cooperative Strat. Corp. Level & Entry Strategies Text Ch 10 Feb. 11 Case: Target Stores Case 28 WeekTopic Detail, Cases, Presentations Chapters Week 7 MIDTERM Feb. 25 Week 5 Restructuring & Mergers, Downsize / Corp. & Entry Text Ch. 8 & 9 Feb. 4 Handout Handout Case: Keating Inc. International Strat Week 8 Corp. Governance Text Ch. 11 Mar. 4 Case: Interbrew-AMBEV Case: Interbrew-AMBEVCorp.Governance Case © 2010 by J. Sheppard

WeekTopic Detail, Cases, Presentations Chapters Week 9 Corporate Control, Corp. control & reward systems Ch. 12 Mar. 11 Structure, Rewards Assigned Case: Ryan Air Case 26 Week 10 Strategic Strategic Leadership Text Ch. 13 Mar. 18 Leadership Case: Nucor in 2005 Case 24 Class Assignments (Applications 2 ) © 2010 by J. Sheppard Wk Entrepreneurship Entrepreneurship & Innovation Text Ch. 14 Mar 25 Presentations Cases: Act… E.Coast… Choice Cases 1,12,… Apr. 1 Presentations Cases: Haier,L’Oreal, Choice Cases 17,20.. Apr. 8 Presentations Cases: Nintendo,YMCA,Choice Case 22,30, …

Group Selection Form (bottom) Rank Rank (1=most favored) (1=most favored) Present on Week CASE # CASE Name 11 1: 1:Activplant 11 12: 12: East Coast Trail 11 Your Independent Choice 12 17: 17:Haier 12 20: 20:L’Oréal’s Business Strategy 12 Your Independent Choice 13 22: 22: Nintendo Wii 13 30: 30: YMCA London This is due Jan 21, Your Independent Choice

Grade for Strategic Analyses SUBHEADINGS! Include Corp. Philosophy and stakeholder analysis General External Environment & Porter’s Industry Environments Subheadings. Including explaining the firm’s core competences (VRIO) Subhead.s. Incl. Business, Corp., International & Co-op. Strategies How Strengths match the Opportunities & how the weaknesses match the threats Create criteria & alternatives, evaluate & recommend something State an action plan & needed structural & control changes that may be required Average Section of report Grade range is 0.0 –4.3 Mission, Objectives, Goals, Stakeholders Resources, Capabilities / Core Competencies General & Industry Environment Bus., Corp., Interna- tional & Co-op. Strat.s Synthesis Criteria, Evaluation & Recommendation Average Form Content Implementation 0-11© 2010 by J. Sheppard

Group Member Grades 3.7 OK 3.5 So-So 3.8 Good! 1.4 zzzzz This is due April 8, © 2010 by J. Sheppard

Self Evaluation This is due April 8, © 2010 by J. Sheppard

0-14© 2010 by J. Sheppard