Commercialisation of the Blog BigPond BigBlog Tony Palmer Client Business Director C4 Communication.

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Presentation transcript:

Commercialisation of the Blog BigPond BigBlog Tony Palmer Client Business Director C4 Communication

Who am I and what have I done?  University of Western Sydney – BA Communications.  Advertising during University to  dotcom – K*Grind.  Web development.  Started C4 in 2001.

Who is C4?  Interactive agency.  Specialise in developing and managing virtual and physical interactive environments for our corporate clients.  Strategic planning, technology, creative development and production.

What do we do?  Web applications.  Learning applications.  Web sites.  Kiosks.  Event management.  Video production.  Interactive environments.

Who do we work for?

The BigPond Vision  Value added services.  Content.  Integrated communication.  Demonstrating what’s possible.  Taking it to market.

BigBlog  An “integrated world”.  Educate the masses.  Experiencing a new way of communicating.  Participatory media going mainstream.

Commercialisation of the Blog  Commercialising a free service.  Increase use of existing services – access and mobile.  Showing them something new.  A cheap and easy way to share experiences.  Changing behaviors, changing lives.

So what does the commercialisation of the Blog mean for Business?  Credible and viable two way communications with the market.  “nowwearetalking.com.au”  Credibility of the corporate voice is being challenged openly.  Allows opinions (good and bad) to sit on a public forum for all to see and comment on.  Scalpel in the hands of a lumberjack.

What are we seeing in the market?  Unprecedented change.  Lack of understanding.  Consumers have a loud voice.  New two way media channels.  Action.

Future trends in marketing communications  Demise of mass media as we know it.  Decline of passive one way communications.  Budget shift to interactive communications.  Getting more creative.

What does the future hold?  Consumer focus.  Opening dialogue with customers.  Change is happening quickly.  Customers are getting a voice and “they” are listening.

Thank you for listening.