SAMSUNG – ARMANI ALLIANCE

About Samsung Electronics SAMSUNG founded in Taegu 1969 – Samsung Electronics was established The group employs app. 138,000 people in 124 offices in 56 countries Company’s sales in US$63,4 billion & net income –US$8,5 billion

Five main business units Digital Media Business LCD Business Semiconductor Business Telecommunication Network Business Digital Appliance Business

Cell Phones Market Company Q3 '07 Units Q3 '07 Market Share Q2 '07 Units Q2 '07 Market Share Growth Nokia 111,70039,5%100,80037,9%10,8% Samsung 42,60015,1%37,40014,1%13,9% Motorola 36,50012,9%35,50013,3%2,8% Sony Ericsson 25,9009,2%24,9009,4%4,0% LG Electronics 21,9007,7%19,1007,2%14,7% Others 44,40015,7%48,30018,2%-8,1% Total 283,000100,0%266,000100,0%6,4%

Samsung Alliances Microsoft Best Buy Hewlett-Packard, Disney, Napster, Sony, NEC, Matsushita Bang & Olufsen, Kent State University, Qualcomm, Toshiba (TSST), Sony (S-LCD), IBM, Dell 2005 – Discovery, Salvarani, Sun Microsystems, Covad, Lowe's, VDL, Charter, KDDI 2006 – Alcatel, Sony (S-LCD), IBM, Intel & Microsoft 2007 – Nokia, Limo, Armani

Giorgio Armani 1974 – Giorgio Armani introduced his first menswear label Forbes declared Armani to be the world’s most successful designer 2001 – Armani is placed №19 on a list of Fashion’s New Aristocrats Nowadays the company employs directly 4900 and owns 13 factories and 300 stores in 46 countries

Structure of Giorgio Armani Group Ready to wear Shoes Accesoires Giorgio Armani Armani Collezioni Emporio Armani AJ | Armani Jeans A/X Armani Exchange Armani Junior Armani Junior Furniture Armani Casa Beauty Products Giorgio Armani Beauty Giorgio Armani Body Watches & Jewellery Emporio Armani Watch Giorgio Armani Jewellery

Armani – Samsung Alliance