The Online Consumer Electronics Industry Jay Cheatum Yi-Hsin Chen Yuan Chen Teguh P. Djojoargono.

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Presentation transcript:

The Online Consumer Electronics Industry Jay Cheatum Yi-Hsin Chen Yuan Chen Teguh P. Djojoargono

Major Players in Online Consumer Electronics Traditional Stores -Walmart.com -Target.com -CircuitCity.com -Service Merchandise.com Start-up E-Stores -HiFi.com -Comsumer-Direct.com -Eadvantage.com -Eforsell.com -1cache.com

Basics Unrestricted site browsing for electronic items Consumers sign in or establish account when purchasing items Establish customized or personalized membership Select items into shopping cart, pay using credit card, and arrange for delivery

A Sample Front Page

Personalized Site My Wal*mart

A Sample Cart Page

Online Consumer Electronics Who are the customers –hifi.com. Serve customers interested in the best of high-performance audio and video equipment –Walmat.com, Target.com, Buy.com Everyday customers-wide demographic and socio- economic background –Circuitcity.com. Customers interested in saving time, avoiding sales tax charges, enjoy the convenience of online shopping

Online Consumer Electronics How do they attract customers –Referrals (hifi: 5% for every e-order generated directly from links on your site ) –Group affiliation ( most ) –Weekly giveaways (consumer-direct.com) –Media advertising (all) –Free mail catalog (consumer-direct.com) –Give away credit (hifi.com $25 coupon for registering )

Online Consumer Electronics Value added –One stop web shopping (Walmart&Target) –Wholesale prices on popular electronic devices with fast delivery –Express pick-up delivery(Circuit City) –Save Cart-allows customers to save cart items and continue shopping at a later time (Walmart) –Order tracking (all)

Online Consumer Electronics Additional value added –Offer expert reviews and advises for comparison shopper hifi.com “How to make smart choices” Circuitcity.com “Shop & Learn” –Area for enthusiat Debate area (hifi.com ) Teach technical terms (hifi.com “Techno Tid-bit of the week ) Submit own product review (hifi.com )

Online Consumer Electronics –Installation support hifi.com provides detailed, step-by-step installation instructions and simple diagrams –Product repair Circuitcity.com offers factory authorized repair service on most products

Online Consumer Electronics Trying the product –Free 45 day home-trial (hifi.com ) –Offer various promotions to get potential customers to try Free UPS ground shipping & handling on most purchases (hifi.com ) Weekly specials (hifi.com )

Online Consumer Electronics Turning one-shot customers into repeat customers –Offer bonus points on items purchased. The more you buy, the more you save. (hifi.com ) –Offer store credit card (hifi.com, circuitcity.com )

Building credibility and trust with online consumers –Established partnership with Bizate.com and BBBonline.com(Better Business Bureau) –Allowing customers to view e-business ratings and customer satisfaction data –Assurances about online privacy and security protections for consumers –E-matic low price guarantee (hifi.com ) Online Consumer Electronics