UKOLN is supported by: Introduction To Blogs And Social Networks For Heritage Organisations: Beyond Blogs: Social Networks, Micro Blogs and Video Blogs Brian Kelly UKOLN University of Bath Bath, UK This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using , instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using , instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Resources bookmarked using ‘ asva-2008-blog-workshop ' tag

2 Contents Introduction Case Study: The UK Web Focus Blog Reasons For Having a Blog Beyond Blogs Social networks Micro blogs Video blogs Approaches to Providing a Blogging Services Issues and Barriers Addressing the Barriers Sharing Best Practices What Next?

3 Contents The opportunities: Social networks Micro blogs Video blogs The challenges: Social networks Micro blogs Video blogs

4 Social Networks Facebook: Popular social network Can be used by organisations as well as individuals Possible uses: Factual information Syndicating content from elsewhere Campaigns … Social Networks You can have a Web presence for free on a very popular global service. Shouldn’t you grasp this opportunity?

5 Micro Blogs Micro blogging: Started off as “what you are doing” Restricted to ~ 140 characters Popularity of use in Facebook status led to other applications Find out what your friends & colleagues are doing, without the intrusiveness of Micro Blogs

6 Thoughts On Micro Blogs Since last year the term ‘micro- blogs’ has become established: Form of blogging that allows users to write brief text updates (usually < 200 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including IM, SMS, or the Web Micro-blogging helps to focus on the question: is a blog a publishing or a communications tool? Twhirl Twitter app used at MW 2008

7 Twitter Twitter: Best known of the micro-blogging applications Web application, with desktop & mobile clients Uses: Community- building Support from your peers Marketing … Micro Blogs See

8 Video Blogs Seesmic: Described as a video micro blogging service Web-based or desktop clients Advantages: Talking is easier (easier than writing) Popularity of Web cams Possible growth for mobile phone access Video Blogs

9 Discussion: I’m a user of social networks, micro blogging and video blogs But: What are the limitations and disadvantages? How can such concerns be addressed?

10 Questions Any questions? Note a summary of the tools mentioned in this talk are given in the UKOLN briefing documents: “An Introduction To Twitter”, not yet published“An Introduction To Twitter”, not yet published “An Introduction To Seesmic”, not yet published“An Introduction To Seesmic”, not yet published “An Introduction To Social Networks”, no. 13, “An Introduction To Social Networks”, no. 13, “Facebook: Opportunities and Challenges”, no. 14, “Facebook: Opportunities and Challenges”, no. 14, Note a summary of the tools mentioned in this talk are given in the UKOLN briefing documents: “An Introduction To Twitter”, not yet published“An Introduction To Twitter”, not yet published “An Introduction To Seesmic”, not yet published“An Introduction To Seesmic”, not yet published “An Introduction To Social Networks”, no. 13, “An Introduction To Social Networks”, no. 13, “Facebook: Opportunities and Challenges”, no. 14, “Facebook: Opportunities and Challenges”, no. 14,