Strategy in Action 14: Managing Strategic Change.

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Presentation transcript:

Strategy in Action 14: Managing Strategic Change

Exploring Corporate Strategy 8e, © Pearson Education Diagnosing the Change Situation Types of changeContext of change Culture webForcefield analysis

Exploring Corporate Strategy 8e, © Pearson Education Exhibit 14.2 Types of Change

Exploring Corporate Strategy 8e, © Pearson Education Exhibit 14.3 Context of Change

Exploring Corporate Strategy 8e, © Pearson Education The Cultural Web Stories Symbols Structures Power structures Control systems Rituals/ routines Paradigm

Exploring Corporate Strategy 8e, © Pearson Education What is a Forcefield Analysis? A forcefield analysis provides a view of change problems that need to be tackled, by identifying forces for and against change.

Exploring Corporate Strategy 8e, © Pearson Education Exhibit 14.4 A Forcefield Analysis

Exploring Corporate Strategy 8e, © Pearson Education Styles of Managing Change Education/ Communication Collaboration/ Participation Intervention DirectionCoercion

Exploring Corporate Strategy 8e, © Pearson Education Managing Revolutionary Change  Clear strategic direction  Combined economic and symbolic levers  Outside perspectives  Multiple styles of change management  Work with existing culture  Monitoring of changes

Exploring Corporate Strategy 8e, © Pearson Education Managing Evolutionary Change  Empowered organisation  Clear strategic vision  Continual change and commitment to experimentation  Transitional stages  Irreversible changes  Sustained top management commitment  Winning hearts and minds