“Fun games like this is why I love Nokia. What other company sends clear, locked boxes with brand new cell phones?” A story…

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Presentation transcript:

“Fun games like this is why I love Nokia. What other company sends clear, locked boxes with brand new cell phones?” A story…

People in social media love unboxing cool products…

So we decided to totally disrupt what they love….

What would you do if you were sent an impossible unboxing of a hot new device?

This?

Or this?

This was pissing people off all over the world (in a good way…)

‘‘The most interesting unboxing experience I’ve had’’ Tech65, Singapore, Asia

Everybody spoke about it...

…on blogs

25 posts read 45,000+ times

…On YouTube

24 videos seen 23,000+ times

…On Twitter

3,100+ tweets

… and, of course, offline (the ripple reached many)

“When all is said and done, the e72 is the best Nokia device that I have ever used...” review-business-meets-media/

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