Online Marketing Achieving Effective Return On Investment Darren Moffett Head of Digital & Direct Marketing Banks Love

How Important Is ROI?

Key To Effective Digital ROI

Technology Knowing how it works is the key to making it work harder

Websites IP Content Management Web 2.0

Unique Customer Time Of DayPage Traffic Location Dial-up vs Broadband

Content Management TextImagesNavigation

Web 2.0

Search The Word Natural vs Paid For Keyword Validation

The Word Low Fare Cheap Flights m

Google Adword

Google Trends

Design Spamming Self Profiling

Designing the experience The creative needs to be designed in such a way that the user is taken on a visual journey They need to be led to the prime messages and key calls to action. Users absorb s in eye bytes so the key messages must be upfront. You have approximately 3 seconds to capture the users attention

Take the customer on a visual journey Designing the experience Focus on prime messages & key calls to action. You have approximately 3 seconds to capture the customers attention

5 TIPS TO AVOID BEING LABELLED A “SPAMMER!”

FREE 100% OFF FREE BUY NOW FREE €25 Money Back

Fred”at”aol.com

text

Testing If you stop learning then your probably wasting money

Test Matrix The Words WWW

Don’t Over Complicate

Have A Vision

Journey Is your budget disappearing through your “Leaky Pipe”?

Right From The Start

Don’t Lose Them

Darren You messed up. You are obviously not intelligent enough to fill out this form. As punishment I want you to start over and I am not going to tell you what you did wrong! You’re a Loser!

Measurement

How Important Is ROI?

Return On Investment Over Achiever!

Online Marketing Achieving Effective Return On Investment Darren Moffett Head of Digital & Direct Marketing Banks Love