Intro to Graphic Design & Multimedia Definition of Graphic Design & Multimedia Technology Convergence Design Process Multimedia Production Cycle Graphic Design Fundamentals

Defining Graphic Design Not about Software (just tools) Visual Communication Problem Solving “Information Architects” “…The designer conceives, plans, and executes designs that communicate a specific message to a specific audience within given limitations…”

Defining Multimedia What is it? The presentation of a computer application, usually interactive, that incorporates media elements such as text graphics, video, animation and sound on a computer TV’s sensory power melding Computer interactive data Delivered by computer or electronic/digitally manipulated means

Technology Convergence What is convergence? What does it mean? Melding of tech/media into one appliance PC- Cell Phone- TV- Radio- etc.

The Design Process Defining the Problem Research (Audience, Constraints, Goals)  Build your Visual Vocabulary- search for samples  Build on the work of others- combine in a new original way Thumbnails Roughs Comprehensives Presentation Ready for Press

Multimedia Production Cycle Project Planning and Costing Storyboarding Media Components Preproduction/ Production/ Post production Testing Delivering

Key to Multimedia Production Key= Creativity + Organization True Multimedia requires different products in your development toolbox

It Starts With Creativity Good design is created with a basic understanding of: - Design processes - Theories and concepts of design Designer/client relationship governs the entire design process

Fundamentals of Design Design elements  Line, Shape, Value, Color, Texture, Space Design principles  Balance, Proximity, Alignment, Unity, Emphasis, Rhythm

Basic Graphic Design Concepts Perception Dynamic Balance Gestalt Text Type Layout Color