Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 1; Printed: 08/07/100 We make the things that make communications work Lucent.

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Presentation transcript:

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 1; Printed: 08/07/100 We make the things that make communications work Lucent Technologies Bell Labs Innovations Tim Clark Regional Technical Director GSM/UMTS RTC Positioning for the Mobile Internet

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 2; Printed: 08/07/100 The i-mode story gives us an indication of the opportunities in store for the rest of Asia... ….expect Asia to have approximately 500 million mobile internet users by 2005 Yes, it will happen... ! Will Mobile Internet happen ?

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 3; Printed: 08/07/100 Enriched application, content and services …making use of... New Enabling technologies & Faster bandwidth …& combined with…. More “mobile internet friendly devices” will drive us up the growth curve….. Drivers of the Mobile Internet

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 4; Printed: 08/07/100 The Mobile Internet Value Chain Network equipment User Terminals Network operators Gateway equipment Content/ applications Total global market may be >200 billion USD by 2003

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 5; Printed: 08/07/100 The Mobile Internet Value Chain Portals Information services Intranets Application providers Aggregators Content/ applications Gateway equipment Network equipment Network operators User Terminals

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 6; Printed: 08/07/100 Application Provider Partnerships Strategy for success…… Begin with global partnerships....increasing the focus with number of regional and local partners Localization and local partnerships with content aggregators and application developers is key to identifying and bringing the killer ap to the local market Identify the value the content aggregator can bring to the operator - “were all in this to make money”

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 7; Printed: 08/07/100 Local Partnerships MOU signed : I-WAP - Malaysia based, regional role Application developer with comprehensive set of existing WAP applications

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 8; Printed: 08/07/100 Application developer Network Suppliers (Partnership) Internet savvy. Local app developers. Local market knowledge. Wireless savvy Global/regional prescence Next Gen & MI Gateway products New applications and Unique product differentiators Application Provider Partnerships

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 9; Printed: 08/07/100 Application developer Network Supplier Network Operator Creation of new apps…. Technical reqs Timelines Revenue model ‘Typically 4-6 weeks” MIIC / live service trial New Services

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 10; Printed: 08/07/100 The Mobile Internet Value Chain Gateways Security ISG Messaging Billing Content/ applications Gateway equipment Network equipment Network operators End user Terminals

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 11; Printed: 08/07/100 Intelligent Services Gateway EXPANDS –Allows an enhanced suite of applications to subscribers to be crafted PROTECTS –Network operator controls access to network resources on a per-application basis TRANSLATES –API to network protocol –Network protocol to network protocol INTEGRATES –Applications can span multiple network domains –Applications can utilize multiple network capabilities & resources

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 12; Printed: 08/07/100 Intelligent Services Gateway ( ISG ) Intelligent Services Gateway Status / Presence Messaging WAP VoiceXML User Interaction Web Data Connectivity Prepaid... Location Call Control SMSc 2G MSC MSC HLR SCP GMLC eMRS WAP Push Any Path Prepaid SGSN Web Server WAP Portal

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 13; Printed: 08/07/100 The Mobile Internet Value Chain Base station, Switches GPRS, 3G WAN, LAN, IP/ATM OSS In-building solutions Services - system integration, RF planning Content/ applications Gateway equipment Network equipment Network operators End user Terminals

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 14; Printed: 08/07/100 Future networks GPRS - Provides faster and more data efficient bandwidth than existing GSM… “Once we have the content that will capture the users attention GPRS will enable the network to carry that content to the user” “3G takes this to the next dimension with increasing data bandwidth and all IP networks…..”

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 15; Printed: 08/07/100 The Mobile Internet Value Chain Access and transport Wireless ISPs Wireless ASPs Virtual network operators Marketing Content/ applications Gateway equipment Network equipment Network operators User Terminals

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 16; Printed: 08/07/100 Operator Marketing Strategies Marketing strategies - target users idle/downtime - give people what they want - allow “unofficial” sites Youth Market for the gadget crazy 15-29yr olds - music & ringing tones - MP3 - screen savers, pictures, images - MPEG4, GIF - games - interactive Consumer Market - credit card replacment - small change replacement - parking fees, laundry

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 17; Printed: 08/07/100 IP over SDH (STM-x) Supporting the Internet Business Model IP Router Switch IP Services Switch Ethernet Switch Firewall DNS/DHCP L2/L3 Network Management IP Services Management Charging Mediation Management Web Switch Firewall Array Caches RADIUS Server Farm Application Performance Management Public Hosting “Unofficial apps” DMZ/Protected Hosting for Official Apps Secure Hosting

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 18; Printed: 08/07/100 New Services Creation

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 19; Printed: 08/07/100 The Mobile Internet Value Chain PDAs, phones, laptops, pagers Browsers SIM Cards Game players Modems Content& applications Gateway equipment Network equipment Network operators User Terminals

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 20; Printed: 08/07/100 User Terminals -Are current Terminals ready for “mobile internet” ? -PDAs and Handphones will “collide” will see the first widespread availability of a new breed of terminal suitable for mobile internet, with : -Colour -Java -GPRS/packet -file management/Windows environments

Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 21; Printed: 08/07/100 Thank You !