Using Technology to Reduce Costs The practical ways in which technology can reduce costs in your business Presented by: Jon Egley – eBusiness Programme.

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Presentation transcript:

Using Technology to Reduce Costs The practical ways in which technology can reduce costs in your business Presented by: Jon Egley – eBusiness Programme Team

Agenda

Online Marketing Websites Online Directories Local Search Web 2.0

Content

Importance of Content

Local Search

Importance of Directories

Directories

Web 2.0 “ User-Generated Content Sites ” MySpace, YouTube, facebook Yahoo Answers, Forums Linkedin Delicious Blogger, Wordpress

Blogging How can a blog help my business? Establish yourself as an expert Well written articles can help towards PR for your company or organisation Helps towards search engine optimisation to drive traffic to your website

Blogging Software “Twitter is growing at 1,382 %”

Free eBusiness Programme – workshops Planning a successful Web Site Successful Search Engine Optimisation (SEO) Developing a pay per click campaign Converting website visitors into customers Lets start blogging Selling Online

Working from home or a serviced office Working whilst on the move Remote Working

Voice over IP (VOIP)

Video Conferencing

Benefits Reduced costs Flexible Working Increased Productivity

Free eBusiness Programme – workshops Using Technology on the Move Empowering the remote worker Procuring IT

Information Sharing

Collaboration – Document Management

Open Office Word Processor Spreadsheet Database Presentation Consider using Free / Opensource Software

Photo editing - The Gimp

Opensource – Software Applications

Printing Set printer to draft mode. Set your printer to duplex (2-sided) printing. Print 2 pages per sheet Reuse old/printed pages. Cheaper paper for less important documents. Preview before print. Preview before print from Web.

Web Site Printing

According to recent government statistics, almost all UK businesses can reduce the cost of their energy by at least 20%

ProductWattsCost per hour Daily usage (hours) Estimated cost a year 60 watt light bulb 60£0.0065£11.44 Energy- saving bulb 60w 11£0.0015£2.10 LCD Monitor 17" Sony 75£0.0088£22.89 Desktop PC Average 60w idle,120 loaded (90) £0.0098£27.46 Provider: E-on Energy (Tariff: Standard tariff) Rate: pence per kilowatt/hour Rate last checked: 1st August 2008 (Source – frequencycast.co.uk)

Free eBusiness Programme – April to May 09 Planning a Successful Website Workshop Planning an Marketing Campaign Making Use of Internet Communication Technologies - Breakfast Briefing Developing an Online Marketing Campaign May, Breakfast Briefing - How can Social Media help my Business?

Further support: eBusiness Programme: Skype: ebizclub Twitter: ebizclub Workshop programme advice: Joanne Mobbs: