Francesca Giordano. Starting up the engine 1st gear – Where are we now? 2nd gear – Objectives Target Audience 3rd gear – Creative Solution Storyboard.

Slides:

Advertisements

Similar presentations

Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies

Advertisements

CautPromotii.ro Meeting place for the consumers that seek good deals and the brands that advertise special offers. Concept introduction and advertising.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 8.

Alton Towers Resort Business of Leisure.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

Eirplay (c) 2011 VIRAL GAMES Eirplay Media © The contents of this plan are confidential and are not to be reproduced with express.

Tum Yum Krung Fried chicken

Technology for Advocacy Organizing WELCOME! CTA-BAY VALLEY SCC -- “PUSHING FORWARD”

Dog Days of Summer Smile! It’s the Dog Days of Summer. It’s time to show off your furry friends and win cool prizes.

DISTRACTED DRIVING CAMPAIGN CASE STUDY DISTRACTED DRIVING CAMPAIGN CASE STUDY PRESENTATION BY:

By: Jenna Walton &Evan Wong Group 6 December 3rd, 2008.

3 rd Party Data & Audience Targeting © All rights reserved. 3 rd Party Data – Collected both online and offline by 3 rd party data companies such.

Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.

9.02 International Advertising

Introduction to Marketing. Marketing: the 5Ps The on-going process of planning and executing the: (1) the product (2) the pricing (3) the promotion (4)

MARKET RESEARCH The Basics. TWO KINDS OF MARKET RESEARCH Primary –Surveys, polling –Focus groups –Observation –Trend towards “relationship marketing”

Presented By: Cilla Shupe, Account Executive WDRV | 97.1 The Drive Presented To: Lisa Bye, Curves

IAB Brand Engagement Study 2006 Conducted by Carat Insight for the IAB.

Brand Engagement Study Conducted by Carat Insight for the IAB Presented by: James Galpin, Carat Insight.

Marketing Communications. Marketing Communication Process by which information about an organization and its offerings is disseminated to selected markets.

Chapter 31: Using the marketing mix Promotion. What is promotion? The process of communicating with customers or potential customers Can be informative.

What are these all types of?. What is the purpose of advertising? To attract new buyers and try to expand customer base To compete in the market To create.

Purdue University Professional Masters in Strategic Communication Atlas Agency.

Marketing Plans Created By Memory Reed Promoting Your Products ·Promotion – communicating with a customer through advertising, publicity, sales.

Media Neutral Cross Media Analysis Charlies Angels 2 Trailer.

Marketing Management, 13th ed

marketing communication involves communication about the product the product or service an element in the marketing mix aimed at informing, influence.

Case study Make Yorkshire Yours Campaign Background Britain’s Biggest Break £2.8 million budget 18 month campaign Starting January 2005.

Targeting New Markets. Lesson Goals: Learn the basics of marketing and advertising Develop a systematic process of analysis Develop an effective advertising.

3.08 Media Planning and Placement. Terms Reach: number of people exposed at least once to an advertisement Reach: number of people exposed at least once.

Fan Zhangz. PROMOTION IS ONE OF THE MARKET MIX ELEMENTS. A PROMOTIONAL MIX SPECIFIES HOW MUCH ATTENTION TO PAY TO EACH OF THE FIVE SUBCATEGORIES, AND.

By: Arun Nadar Gururaj Rajni Roushelle Marta Mehtab.

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 15 The Internet and Interactive Media.

Questions on Promotion

MEDIA PLANNING VBS – Lesson 4 “NOTES”. Learning Target: I can create a media plan by analyzing market research. VBS – Awareness of 74% or above with weekly.

Marketing and Promotion Changes in Advertising A

3.08 Media Planning and Placement. Terms Reach: number of people exposed at least once to an advertisement Reach: number of people exposed at least once.

4-1 Copyright © 2009 Pearson Education Canada CHAPTER 4 Strategic Planning Concepts for Marketing Communications.

It is equal to the marketing communications. It relates to the products or services of the communications products. Promotion is an element of the marketing.

Advertising with TripBuster.co.uk Partner Media Pack From Just 10p Per Click.

Shelby Fitzgerald Lachelle Marshall

Budget: $10,000.

Chapter 12 Sponsorship, Product Placements, and Branded Entertainment 12-1.

Triton Digital Presented to: Illinois Lottery. Engagement Network ADVERTISERS LEADING THE SPACE 2 OVERVIEW The Triton Digital® engagement network enables.

Planning a Website Web Technologies I. The Site Design Process DEFINE Goals & Audience Content/Asset Collection Content/Style Information Delivery Requirements.

Presented to: Space 150 Dan Murphy Triton Digital.

Chapter 5 Advertising Planning: Traditional Media

Chapter 15 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Fifteen Advertising and Public Relations.

P ROMOTION Unit 3 Topic 3.1. W HAT IS P ROMOTION ? Promotion gives the consumer information about the rest of the marketing Mix. It gives customers: The.

Kevin Zhang. It equals marketing communication. It involves communication about the product the product or service. Promotion is an element in the marketing.

Naza Motor Roadshow Event. The brief Agency was requested to develop a promotional program to help boost sales of the Naza Suria model. The Naza Suria.

Promotion How will customers be made aware that the product or service is available? Which of the following promotional activities will be best: –Advertising?

GM Korea successfully increases awareness for its Chevrolet brand in South Korea with Microsoft Advertising South Korea’s second largest automobile manufacturer,

Background. Scratches on Your Car Static Stickers. Novo Cortex advertising agency used guerrilla marketing to build brand awareness for VrijVerzekerd.

Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

Armed Forces Day June 2014 Armed Forces Day recognises and celebrates those who have served in the forces and those currently serving. It acknowledges.

NOMINATION FORM FOR COMPETITIVE TRAVEL MARKETING AWARDS Name of Nominee: Minneapolis Northwest Tourism Key Contact: Grace Post Phone:

Date: L.O: to create a fundraising event using ICT Can you put the pictures back together? Extra! Describe what is happening in your picture.

D&D SOLUTIONS, CO..  Target by location, gender, interests, education, age & marital status.  The most important keywords that related to your business.

Get More Customers And Increase Profits A Presentation For.

Media Planning Game. Relaunch of X GSM operator’s GencCard to youth GencCard has been launched 3 years ago. Penetration of GencCard is low. After the.

SPONSORSHIP PROPOSAL: SPONSOR‘S BRAND AND YOUR BRAND

ADVERTISING ADVERTISING.

Chapter 17 Support Media, P-O-P Advertising, and Event Sponsorship.

MARKETING MANAGEMENT ASSIGNMENT.

PROMOTION BMI – Marketing Mix.

Media Planning and Placement

What is E- marketing? Internet marketing is any marketing activity that is connected online through the use of Internet technologies.

Advertising & Market Research

Presentation transcript:

Francesca Giordano

Starting up the engine 1st gear – Where are we now? 2nd gear – Objectives Target Audience 3rd gear – Creative Solution Storyboard 4th gear – Selected Media 5th gear – Timeline & Budget Reverse – Conclusion

1st Gear Where are we now? Positioning regards to gender & quirkiness Key AMini Cooper BVolkswagen Beetle CFiat Nuova 500 DPeugeot 207 EFord Fiesta FVolkswagen Polo GNissan Micra

Key AMini Cooper BVolkswagen Beetle CFiat Nuova 500 DPeugeot 207 EFord Fiesta FVolkswagen Polo GNissan Micra Positioning in regards to price & age of consumer it appeals to

Objectives Advertising Objectives: Raise awareness - 70% awareness within target audience 21% visited showrooms Media Objectives: Reach 80% - 6 times a month Frequency: 6 = GRP: 480 per month Marketing Objectives: Sell on average 900 MINI Convertibles per month Achieve 15 % category market share by end of June 2010

2nd Gear Target Audience Primary > Young affluent males Secondary > Trendy Females Middle + Upper class – can afford brand new car Perfect city & country car Personality Types - Trendy, Sporty, Attractive, Cheeky, Fun loving Low Insurance (Band 8) “From rich celebrities to poor students” (Simms C. D. and Trott P. 2006).

3rd Gear Creative The advert needs to be individual, sporty & cool Customisation is a key feature in Mini cooper Synergy from past campaigns Maximise on British origins

The Commercial ch?v=lOpYSlNKhYw ch?v=lOpYSlNKhYw

Settings

Promotion ATRN model A = Attention T = Trial R = Reinforcement N= Nudging Prizes Win a day out at a Polo Game Satellite navigation system Blue tooth device Colour up-grade Leather interior

4th Gear - Selected Media Billboards Reach drivers Signature image Communicate promotion Curiosity Visit website & dealer

4th Gear Online “We want to play!” Links to Easy send & forward option Viral

Full length advert Details of scratch card promotion The online MINI polo game More info on new MINI convertible Link to MINI’s official website

Event The Polo Cartier Event Drive visitors from car parks to the event Get awareness Create associations Positioning

Radio

4th Gear Television Sponsorship Cinema

5th Gear

Total Investment £22*691*961

Reverse

Measuring effectiveness No. of consumers visiting show rooms No. of test drives Tot. of Visit to Website No. of redeemed scratch cards No. of actual sales Achieved market share Brand perception post survey Stock Market share value