E-Commerce: Impacting the way we do business!? Kip Pendleton AgriStar Global Networks
What I Know…So Far Or For Now Connectivity is Frustrating Channels Count – Relationships Count Companies are trying to Cooperate/Collaborate Complexity results in Decision Making Timelines
Food & Feed: Under Radical Change Mad Cow GMO StarLink GoldKist Chickens
The Opportunity Ahead Is Integrated E-Business Training E-Commerce Procurement Communications CRM/Database 24/7 Service Product Information
Business Focus Develop Core Internet Business – New Platform launched – Marketing services/Ads/Storefronts 2. Integrate with Retail Partners – Pilot Programs 3. Develop “Catalog” Business – Extend online to an off-line business
Technology Bricks, Clicks & Revenue
US Farmers
Monitor Compliance Certification Specifications Customer Information Collection, Storage, Access, Analysis Establish Producer Contracts Test Elements of Certified Supply Manage Delivery from Farm Separate, Store Manage Delivery to Consumer Farmer
What is the Future?
The Future: Value Creation in a Global Marketplace InformationConsumption Logistics, Production & Manufacturing Technology
Information Cost per Information Dropping Ticket to game – consumer/market expectation Periods of value and no value Grain & Animal ID
Technology Communications – Streaming & Seamless Broad Band - Always on, two way & very fast – Hughes to personal Seamless - Blue Tooth New Technology – Knowledge Mapping ValiGen – DNA “snips”, 18 months, not GMO
Consumption Specific Quality Consistent Batch/Flow Specific Traits Closed loop systems
The Opportunity Ahead Is Integrated E-Business Training E-Commerce Procurement Communications CRM/Database 24/7 Service Product Information
Logistics, Production & Manufacturing Systems Approach that blurs Manufacturer, Producer & Channel Markets of Many Information Links Year Round Provide Market Value Who You Are & What You Do Will Create Opportunities Storage & Movement
The Future of Technology & How it will Change Agriculture
It is a Business! What is the ROI?
Thank You! Questions?