PerkinElmer Corporate & LAS Site Redesigns : Kickoff

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 2 Topics of Discussion Identify and Prioritize Site Business & User Goals Identify Target Audience(s) Brand Attributes (on- and off-brand) Brand Graphical Elements Competitive Review

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 3 Overview Corporate Description PerkinElmer, Inc. is a global technology leader focused in the following businesses - Life and Analytical Sciences, Optoelectronics, and Fluid Sciences. Combining operational excellence and technology expertise with an intimate understanding of its customers' needs, PerkinElmer creates innovative solutions - backed by unparalleled service and support For customers in health sciences, semiconductor, aerospace, and other markets whose applications demand absolute precision and speed. Leading provider of drug discovery, genetic screening and chemical analysis tools and instrumentation. Positioning Statement: Leader in Health Sciences PerkinElmer is a critical partner to scientists, clinicians and other professionals who area working to improve human health and ensure quality of life. “Partner with us to stay ahead”

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 4 Value proposition Complete Solution Global Established track record Leading market and technology positions Defined sets of comprehensive solutions and services for customers Responsive, expert service and highly knowledgeable technical support with worldwide presence, capabilities and distribution channels

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 5 Audience overview Markets Served Health Sciences Semiconductors Aerospace Differentiators: Global Superior products and support at competitive costs Complete Solutions PerkinElmer accelerates the speed and reduces costs in drug discovery and development PerkinElmer improves efficiencies and outcomes PerkinElmer R&D commitment provides solutions for evolving drug discovery and development challenges Audience (LAS) Scientists Clinicians Researchers

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 6 On-brand attributes Complete Solutions for Health Sciences Precision Global High Quality Service High quality support Consultant Reliable information and support Help clients solve problems Operational Excellence Technology Expertise Understand customers’ needs Innovative Solutions Speed Credible Established, but growing Discovery

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 7 Corporate site : Current home page & brand elements

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 8 Corporate site : Graphical elements & imagery

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 9 PDF download samples

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 10 LAS : Current home page

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 11 LAS : Current look & feel graphical elements

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 12 LAS : Special offers sample : Landing page

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 13 GE Amersham

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 14 Applied Biosystems

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 15 Waters Corporation

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 16 Thermo Scientific

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 17 Agilent

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 18 Varian

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 19 Invitrogen

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 20 Appendix

Copyright © 2006 Molecular, Inc. | | Linked by Isobar 21 Reagents for Drug Discovery & Development