Copy-writing for the Web Websites, s & Text Ads

Why is writing different for the web? ✦ Nobody thinks your website is cool. ✦ If you’re not using html for your text you’re wasting everyone’s time. ✦ If your block of text has more than 300 characters then you’re not doing it right.

Why is writing different for the web? ✦ If people wanted to read they would pick up the latest Harry Potter book. ✦ Hyping your company and its products must be done with great skill and care. ✦ Remember your audience. Seriously. Oh and don’t forget that search engines are your audience too.

Optimize your writing with Search Engines ✦ Thou shalt NOT keyword stuff. ✦ Thou shalt give your pages appropriate unique Page Titles. ✦ Thou shalt NOT be everything to everyone. ✦ Thou shalt resist the temptation to flashify your site.

Optimize your writing with Search Engines ✦ Mind the links. ✦ There is no such thing as cool fonts for your website. Times New Roman, Arial, Verdana...that’s about it. ✦ Thou shalt NOT use more than two different fonts. ✦ Less is more. Except when it isn’t.

Google Adwords ✦ Can you write something with a character limit? ✦ Time to try. ✦ 25 character title, 35 character 1st line, 35 character 2nd line. ✦ Only one word can be all capitalized, only one exclamation point, can’t be in your title, Proper grammer, nothing that can’t be independently validated.

Copywriting in ✦ Trim your copy of spammy words. BUY NOW! One time only! Increase your.... ✦ STAY ABOVE THE FOLD. No one wants to read your . So make it as easy as possible. ✦ For some reason text based s do better. ✦ Have a very clear call to action. It must be easy to do.