Social Media: Communicating Your Message November 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations.

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Presentation transcript:

Social Media: Communicating Your Message November 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations

What the heck is social media?

SOCIAL MEDIA IS AN UMBRELLA TERM… THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.

It’s also a fancy way to describe PEOPLE having CONVERSATIONS online. Photo by Kris Hoet

Blogs RSS Online Chat & Listserves Wikis Social Networks Podcasts & Videocasts Photo & Video Sharing Sites Virtual Worlds The CONVERSATIONS are powered by…

A shift in COMMUNICATION & CONVERSATION Traditional Model Social Media Model

People are consuming information differently… 92 % use multiple platforms each day to get news 60 % get news from online and offline sources each day 33 % of cell phone owners access news on mobile device 80 % of online news consumers get or share links via s Source: Pew Research Center

Is social media a fad? You decide! Socialnomics.net

How do I get on the social media highway?

A. Listen Immerse yourself in conversations Monitor trends & competition Google alerts, Twitter searches Determine process for responding

B. Participate Set up a profile Friend 25 people Comment on blogs Answer questions The rule of thirds: personal, professional, profitable

C. Drive Share your expertise Create content/ideas Write a blog Create home for news, opinion, content Establish as experts Promote Connect with community Drive conversations Think MULTIMEDIA

D. Obey Traffic Signs Privacy: Customize what others can see about you (professional v. personal) Create ‘Friend’ groups Edit privacy settings Etiquette: Once you’re riding the social media highway, remember to obey common Internet traffic rules of thumb. Policy: Obey or set company guidelines for participation. socialmediagovernance.com/policies.php

What social media tools are right for me?

Communicate short (140-character) bursts of information to the people that subscribe to your updates (tweets) Monitor trends Thought leadership Industry news Tools >HootSuite.com >TweetDeck.com >Mobile apps

Commentary on topics important to citizens, industry/local info, conversational Share news, info advice Link to website Tools >WordPress.com >Blogger.com >TypePad.com

More personal interactions Groups, pages, updates (customizable) Links social networks Large audience, activity Robust privacy settings Feed RSS and blog Multimedia friendly

Professional outlet Job lists, referrals Groups, networking Discussion boards Links social networks Elevates firm in search lists

YouTube is 2 nd largest search engine Video is viral Plug into other social media platforms Multimedia brings voice to your brand Think informational, educational, entertainment K.I.S.S. > Keep it short & sweet

Repurpose Content Across Channels

CONNECT with me! Tina Lambert, CAE VSCPA Vice President, Member & Public Relations Phone: (804) LinkedIn: Facebook: Twitter:

THANK YOU very, very much!