Amgen Grid I Grid II.

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Presentation transcript:

Amgen

Grid I

Grid II

Typography Calibri Regular Calibri Bold Calibri Italics

Colors :: Blue :: Red :: White

Visual Elements + Interactively engaging + Defined regions on each page + Distinctive typography + Distinctive navigation tabs

Hierarchy +Visual hierarchy is inconsistent +Inconsistent grid layout contributes to inconsistent alignment of elements on each page +Content not organized logically and predictably + Increasing white space such as leading and kerning would have been enhanced the viewing experience

Positive Space

Negative Space

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