Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”

Event Sponsorships

Example

Process Locate events (geographic/industry relevant) Get in touch; offer to sponsor them Often, $1-500 = permanent link from a good page Added benefits – networking, goodwill & branding

Charitable Donations

Example

Process Find Nonprofits/Charities Online Locate their sponsorship page/links Check that links pass juice; then get in touch Don't use standard donation forms – make sure to personally check about being listed on the page Added benefits – goodwill, branding, helping people

Website Purchases

Example

Process Find Relevant Websites to Buy Negotiate Ownership Create Relevant Links that Help with Your Needs Sitewides – good for raw link juice (PR/mR) Targeted – good for individual rankings

Content Buying

Example to

Process Identify Valuable, Well-Linked-to Content Negotiate Purchase 301 to Your Site and Host (preferrably subdirectory)

Viral/Linkerati Traffic Buying

Example

Process Identify/Create Viral-Worthy Content on Your Site Find Relevant Viral Traffic Sources StumbleUpon Techmeme/Memeorandum/WeSmirch Techcrunch (other niche blogs) Buy Traffic/Ads Measure/Improve “link acquisition” Conversion Rate

Blogger Product Reviews

Example

Process Meet Bloggers in Person, through Contacts Send Bloggers Free Stuff Follow Up with Don't Ask for a Link; Ask for a Review The Smaller the Blogger and the Bigger your Brand, the more likely you'll get the review

Content Partnerships

Example

Process Identify Sources that Could Use Your Feed/Content Get in Touch and Offer to Power for Free If You Really Want it, Offer to Pay for the Branding Make Sure to Get Live Links

Blog Incubation

Example

Process Put Out Ads for Bloggers Have Them Use Existing Sites or Give them a Marketing Plan to Grow their New Blogs Explain the Messaging/Marketing You Want Turn 'em Lose

(SEOmoz's Pubcon Slides) Helpful Resources: Get in touch: