Student Leadership Community Engagement Social Progress Presenters: Johnny, Beth, liz, Shannon & Zareen Mentors: Alissa Levine, Prof. Foster and Beckman

Arena Issue: Healthy living & food desert Differentiators Students &community supports Staging & Pacing Harlem Vehicles Build garden & map vacant lots Logic More fresh food Mission Statement: The City Agriculture Network (CAN) promotes and facilitates the establishment of community gardens in urban neighborhoods, as well as providing opportunity for community members to personally invest in production of healthy food. These gardens will provide fresher, better- tasting food that is free of the pesticides and preservatives found in most commercially produced food. Additionally, our vegetable gardens aim to increase fresh food access to promote healthy diets and reduce carbon footprints by eliminating long-distance transportation from the food-supply chain. The CAN's goal is to locate garden space, provide urban food gardening expertise and labor, facilitate food distribution, and serve as a resource for information on urban food gardening to the general public.

 St. Luke Garden  10 raised beds: tomato, beet, pepper, pea, corn, sunflower, pumpkin, carrot, lettuce, collard greens, broccoli and more varieties in this summer.  Global Youth Services Day (GYSD)--April  More than 40 students and community members participated  Clinton Global Initiatives  Recognized by the Clinton Foundation  Invited to the 3rd Annual Clinton Global Initiatives (global student leadership conference)

Strength Community Supports  Harlem Action Groups  Block Associations  Local high schools  St. Luke Church  Horticultural Society of New York. Student Supports  City College of New York Funding  CCNY Colin Powell Center $3000  Disney Friend for Change Grant -- $500 Weakness Need more volunteers Need more space Need more publicity Lack of permanent staff Lack of funding to purchase material and expand Threats Property owners—need to negotiate with land owners

 Opportunities  Map local vacant lots  Cookbooks  Green Walls  Green Roofs  Window Garden  Farmer markets  CSA

The TestThe Competitive ImplicationThe Performance Implication Is it valuable?YesCompetitiveness The potential to contribute to normal profits (profits that cover costs) Is it rare? High demand for affordable fresh food Accesses to fresh food are rare in Harlem, but not in NYC. Competitive advantages in Harlem—such advantages can be temporary A temporary competitive advantage can generate above- normal profits for extended periods of time (until competitors find ways to imitate or substitute or environmental changes nullify the advantage) Is it inimitableYes If yes— lose competitive advantages. That is bad for optimizing profits but is good for pushing for social changes A sustained competitive advantage can generate above- normal profits for extended periods of time (until competitors find ways to imitate or substitute or environmental changes nullify the advantage) Is it exploitable?YesIf the idea is not exploitable, then the firm will lose competitive advantages. In fact, opportunity costs may increase. If the idea is not exploitable, then the firm will suffer low levels of financial performance and depressed market valuations relative to what it would enjoy if it could in fact exploit them.

To achieve our goals, how should we appear to our customers? External ObjectivesMeasuresTargetsInitiatives Vision To satisfy customers and shareholders, what processes must we excel at? Internal Business Process ObjectivesMeasuresTargetsInitiatives Strategy To succeed financially, how should we appear to our shareholders? Financial ObjectivesMeasuresTargetsInitiatives Strategy To achieve our goals, how will we sustain our ability to change and improve? Learning & Growth ObjectivesMeasuresTargetsInitiatives Vision