Patrick Ostrom Hilary Huyett Chiba Kitz

History * Macy's was founded in 1858 by Rowland Hussey Macy * The flagship store in Herald Square, New York City has been billed as the "world's largest store" since 1924 * The company has been producing the annual Macy's Thanksgiving Day Parade on the streets of New York City since 1924 * R. H. Macy & Co. merged with Federated Department Stores on December 19, 1994 * In 2005, Federated acquired May Department Stores, creating the nation's second largest department store chain with $30 billion in annual sales and more than 1,000 stores.

Increase brand awareness Celebrity endorsements Growth through localization Focusing on an upscale niche Growing through new stores Successful Marketing in the Mix Private brands continue to grow The Strive to Differentiate

The Strive to Differentiate Continued Improving Existing Stores Serving up new dining experiences

Risk of losing the magic The economy Laid off 7000 employees in February, roughly 4% of total employees Lack of interest in department stores, consumers heading to “big box” stores

More Magic to be had Top 15 best performing geographic markets have been “My Macys” pilot districts. Split all the stores into 69 districts in an effort to position Macy's to develop and implement more effective strategies for identifying and serving specific consumer needs location by location. Creating a unified Organization International expansion in next 5-10 years Exploring opportunities in Spain

Sources ir.net/phoenix.zhtml?c=84477&p=irol- newsArticle&ID= \ layoffs-job-cut-fires-7000.html 2/ai_n /