Jessica McNannay Jennifer Russell Rachel Seed.  Earned Media: ◦ PR ◦ Word of Mouth ◦ Facebook ◦ Twitter ◦ MySpace.

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Presentation transcript:

Jessica McNannay Jennifer Russell Rachel Seed

 Earned Media: ◦ PR ◦ Word of Mouth ◦ Facebook ◦ Twitter ◦ MySpace

 Buy targeted advertisements for “news feeds”   Group Pages  Applications

 “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”

 Conversations are open ◦ Hard to monitor employees using Twitter (Tweet Scan)  Sometimes perceived as SPAM ◦ Keep number of posts reasonable 2-3/day  Negative Messages towards companies  Maintain Twitter, new hires

 Earned Media is less expensive  Creates community  Get message out quickly  Comcast: addresses negative messages and fixes things ◦ Increases Customer Service

 Customer service is already a priority for their business ◦ Jet Blue ◦ Southwest Airlines ◦ Zappos ◦ Comcast

  marketing-tips/ marketing-tips/  microblogging-twitter-marketing/ microblogging-twitter-marketing/  os_twitter.php os_twitter.php

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