ORGANIC SEARCH

CRAWL INDEX RANK

CRAWLING Known Web pages Index Servers Crawler Machines Crawler Machines Googlebot Doc Servers

DEVELOPING THE LIST OF KNOWN WEB PAGES Known Web pages Prior Crawls /addurl

PEREMECH

CRAWLING FOR PEREMECH usm.maine.edu/index.html/academic/index.html/sb/index.html/sb/facultystaff.html/sb/zsuleiman.html/~suleiman/index.html /~suleiman/peremech/index. html other linked pages

CRAWLERS IDENTIFY THEMSELVES

ROBOTS.TXT – EXCLUDES SITES FROM CRAWLING whitehouse.gov/robots.txt

CRAWLERS SHOULD NOT HOG RESOURCES

CRAWLING PROBLEM: THE WEB IS VAST

CRAWLING PROBLEM: THE HIDDEN WEB

INDEXING

RANKING Closely guarded, proprietary algorithm

RANKING Organic Search Results Keyword Phrase

RANKING – THINGS THAT MATTER Can you find the word Lobster?

WHY IS RED LOBSTER RANKED HIGHER? Can you find the word Lobster?

HOW CAN I IMPROVE MY RANK?

BASIC SEO CONCEPTS –TEXT KEYWORD PROXIMITY We sell live Maine lobster Home of Maine’s best lobster All of our lobsters come from Maine

BASIC SEO CONCEPTS –TEXT KEYWORD DENSITY What percentage of the words on this page are lobster.

BASIC SEO CONCEPTS –TEXT KEYWORD FREQUENCY The keyword lobster is visible 32 times and occurs 182 times on the page

BASIC SEO CONCEPTS –TEXT KEYWORD PROMINENCE Lobster

BASIC SEO CONCEPTS – LINKING LINK EXCHANGE AND PAID PLACEMENT

BASIC SEO CONCEPTS – LINKING An article written at thefreelibrary.com

BASIC SEO CONCEPTS – LINKING PAID PLACEMENT

BASIC SEO CONCEPTS – LINKING LINK EXCHANGE - RELEVANT

BASIC SEO CONCEPTS – LINKING LINK EXCHANGE – NON RELEVANT

BASIC SEO CONCEPTS – LINKING LINK SPAM

BASIC SEO CONCEPTS – LINKING COMMENT/ FORUM SPAM

BASIC SEO CONCEPTS – LINKING COMMENT/ FORUM SPAM

LINK EXCHANGE IS CONTROVERSIAL

USER RELEVANCE LOCATION USER ID

USER EXPERTISE VARIES

PHOTO ATTRIBUTIONS Slide 10: 'OINK! OINK!’ Slide 11: ‘The Vast Web’ Slide 13: 'Royal Guards’ Slide 17: 'Yoda (IMG_3308)‘ Slide 30: ‘Vera Cruz’ BAM/Photofest