Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Int. Designer Retailers Design Marketing Cust. Experience Better lighting.

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Presentation transcript:

Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Int. Designer Retailers Design Marketing Cust. Experience Better lighting thru flexibility: -More/less light -Directed light Design IP Brand -Online ads -Prod. reviews Young professionals (20-40 yrs) -Online – direct and mass market Asset SaleValue-driven 2/8/11

Channel options... Customers Direct online ( Mass market retail (Walmart, Target, IKEA, etc.) Lighting showrooms (SF Lights, Berkeley Lighting, etc.) Online lighting distributors (lightinguniverse.com, bellacor.com) Mass market online (Amazon.com, eBay.com, etc.) n = 8 channel interviews -15% -25% -60%

Create customer differences Customers Direct online ( Mass market retail (Walmart, Target, IKEA, etc.) Lighting showrooms (SF Lights, Berkeley Lighting, etc.) Online lighting distributors (lightinguniverse.com, bellacor.com) Mass market online (Amazon.com, eBay.com, etc.) High-end Customers -15% -25% -60% n = 8 channel interviews

Who is the customer? n = 8 new interviews Can afford $$$, but don’t want to spend on lights Go to Target, Wal-Mart, IKEA, Amazon.com for lights Like shopping online, will browse, read reviews, buy online Distribute through online channel – direct and Amazon

The future: residential lighting leader Flexible lighting Automated lighting Smart home lighting leader Now2 years5 years

Next steps Talk to more customers – zero in on price they’d pay for our value prop Lock down on initial design, so can start more thorough costing – can we make it cheap enough?