Rebecca Fackrell Brian Free Jacob Peters Nikki Sulvetta

 Centered around international business travel ◦ Target market: international business travelers  Humorous/emotional approach to a normally unpleasant topic  Rebranding themselves and creating a new image for the airline  “Team Building” ad won the prestigious Cannes Lion AwardTeam Building

 Single page print ad  Strong use of imagery little to no copy  Uses an emotional appeal  Slice-of-life execution

 Check flight times  Check miles  Plan a vacation ◦ Cruises ◦ Car rentals ◦ Hotels ◦ Package deals  Do cool stuff ◦ Make a postcard ◦ Play “Match Me”

 Do you think the commercials are effective?  Do you have a specific airline preference?