Development Scaling Drupal Viral Features voci.us building communities around news.

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Presentation transcript:

Development Scaling Drupal Viral Features voci.us building communities around news

Viral Loop voci.us building communities around news

voci.us building communities around news Site traffic Visit overview

voci.us building communities around news Visitor loyalty

voci. us building communities around news Reddit Google Analytics (January 2011) Unique Visitors: 13,752,948  Monthly Page views: 1,000,404,480 (Per Unique Visitor: 72.74) Cost per Thousand Impressions (April 2010)  Social Networking Sites: $0.56 ($54,684,000 / 98,176,000 Ad Impressions)  Newspaper Sites: $6.99 ($59,441,000 / 8,506,000 Ad Impressions) Voci.us  Estimated Unique Visitors: 4,000,000  Estimated Monthly Page views: 500,000,000 (Per Unique Visitor: 125)  Estimated CPM: $3  Estimated Monthly Ad Revenue: $1,500,000 (Per Unique Visitor: $0.38)  Estimated Yearly Ad Revenue Per User: $4.56

voci. us building communities around news News Site interviews  Daniel A. Day (Director of Interactive Media & Audience Development), The Modesto Bee  “There is a need for this”  Disgruntled with trash talk; believes our platform would yield higher level conversations  Wants control over comment pages (being able to monitor and remove comments)  Would ask McClatchy for permission to use platform if given control  Alex Katz (Former Editor in Chief) and Kyle Huwa (Current Web Development Editor), Stanford Review  Meeting today