 Step One: Prepare to Go Global  Step Two: Find the Right Market  What factors to consider?

 Population  Wealth  Cultural issues  Political stability  Competition  Regulatory environment  Exchange rates  Economic situation and trends  IP protection - infringement issues  Tax issues  Nature of product

 Why: Absolute necessity in order to avoid serious problems  Devil's Tongue? Devil's Tongue?  When: Pre-entry and market expansion  What:  Macro data  Micro data

MACRO DATA  Tariff information  US export/import data  Nontariff measures  Foreign export/import data  Data on government trade policy MICRO DATA  Local laws and regulations  Size of market  Local standards and specifications  Distribution system  Competitive activity

SECONDARY  Government sources  US Export Assistance Center US Export Assistance Center  Business Oregon Business Oregon  International organizations  United Nations  World Bank  World Trade Organization (WTO)  International Monetary Fund (IMF)  Private companies  Trade associations PRIMARY  Interviews  Focus groups  Observation  Survey research  Experimentation