Head and Shoulders Shampoo Hyung Min Yoon Jeremy C. Espie.

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Presentation transcript:

Head and Shoulders Shampoo Hyung Min Yoon Jeremy C. Espie

Background Procter & Gamble was formed on 1837 in Cincinnati, OH Procter and Gamble researched anti dandruff shampoo in 1950 Released Head and Shoulders to the market in 1961 NFL superstar Troy Polamalu sponsors head and shouldders

Products The campaign promotes 11 of their anti- dandruff shampoo They treat, itchy and dry scalp to strengthening hair

The Campaign Head and Shoulders partnered with the NFL and Troy Polamalu YouTube - Head and Shoulders - Troy Polamalu interview :30 YouTube - Head & Shoulders Troy Polamalu Commercial

Audience Targeted to men and their partners – Women buy shampoo for boyfriend/husband – Troy is a big tough guy, if uses it, it must be a manly thing

Was it successful? Procter and Gamble insured Troy’s hair for $1 million Troy Website Facebook | Head & Shoulders

Relation to Class How many of you use Head and Shoulders? Would this campaign make you more likely to use Head and Shoulders?

Sources _aid=134735&fa=Articles.showArticle _aid=134735&fa=Articles.showArticle ucunzqQCFQqAgwod-EDxdg ucunzqQCFQqAgwod-EDxdg Shoulders/ Shoulders/