By: Michael Mitchell & Craig Rampersaud

What is it?  A tablet computer.  Considered to be in category between the smart phone and the laptop computer.  Similar functionality as the iphone and ipod touch.  It runs a modified version of the iphone operating system.

Models  Wi-Fi  Wi-Fi and 3G Both models can be purchased in three different storage capacities.  16 GB- $499  32 GB- $599  64 GB- $699

Features  Wireless Internet/3G   Photos  Video  I-tunes  I-books  Maps

Accesibilty  Light weight: 1.5 lbs  9.7’’ inch screen  7.5’’ wide .5’’ deep  10 hrs of battery life

Apple’s Marketing Strategy  Positioned as “the pioneer of the next generation of digital journalism”  Portal for newspaper subscription  Reading articles  Apple often leaks information out, unofficially.

IpadIpad vs. Kindle  I-pad:  Color LCD screen  Flashy  Variety of features and uses  Bigger screen  Easy to navigate  Automatic screen rotation

I-pad vs Kindle  Kindle:  Lighter  Cheaper  Mainly used for reading books  Plain and boring

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