“A Sound Mind In A Sound Body”
Runners Walkers Wrestlers Volleyball Foot problems Track and field Rugby Football
The Gait Cycle - understanding how a shoe can help prevent injury. Underpronating-foot rolls outside of ankle Overpronating- Foot rolls inside of ankle.
Leading competitors are Nike and New Balance Asics stands out among these brands because of the quality: ◦ Shoes are designed to correct and prevent foot, ankle and knee problems
Heterogeneous product ◦ Placed near similar products, so promotion is needed to highlight the shoes advantages ◦ Price is sensitive
Wide Product Assortment By selling other products, Asics name becomes more prominent ◦ Ex: Volleyball equipment, cleats, clothing
This Japanese based business has manufacturing plants all over the world. Europe Australia Brazil Hungary Asia USA More
Channel of Distribution Manufactures Type IndirectDirect Internet Sales Intensive Exposure Retailers Retail Mangers Customer Service Transportation Warehouses Store Inventory
Free Asics socks with purchase Free Asics shoe bag with purchase Design a shoe contest Salesman Contest Retailers own price breaks
Has some commercials but the company is still building its name Amazing website for shoe technology facts, historical facts and other merchandise
Price and Quality Comparisons: Asics Nike New Balance
Warranty offers Return policies Individual Accounts-Negotiate price breaks